Carrie McDermid

Carrie, as the Head of Marketing and Retail, leads the development of strategic campaigns promoting meat and dairy as part of a healthy, balanced diet. She is dedicated to showcasing the high-quality products of British farmers. Carrie also collaborates closely with major retailers to activate campaigns in-store, and to seek innovative ways to enhance product presentation and drive consumer engagement. Carrie joined AHDB as Senior Marketing Manager in 2014. Prior to joining AHDB’s marketing department, Carrie worked for a number of FMCG and retail companies including Noble Foods, Boots and Reckitt Benckiser.