What we do

Independent research. Increased market size. Improved business performance.

Every year we invest around £60m in the future of British agriculture, analysing data, sharing knowledge, opening new markets and promoting our industry through the work that no one else does.

Together, we deliver the insights, the influence and the impact that farmers and processors can’t get anywhere else, to help them unlock success in British agriculture.

Grounded in facts, not opinions, we share evidence-based research, market intelligence and data analysis so you can make smarter decisions and stay ahead of change.

From crop protection to animal welfare, climate adaptation to digital farming – we fund the research, trials and studies that matter to your bottom line.

Get real-time market prices, trend analysis, and supply chain insights, with market intelligence that keeps you competitive and profitable.

Our independent crop variety evaluations take the guesswork out of seed selection. They’re trusted by farmers and agronomists nationwide.

Through our network of regional experts, specialist events, conferences and on-farm meetings, we bring valuable insights into real farming.

Through powerful campaigns and strategic communications, we challenge misconceptions, shape markets and drive demand for British produce at home and abroad.

Via domestic marketing campaigns that reach millions of consumers - sector and industry focused – we build awareness, trust and confidence in British produce.

Our export teams work tirelessly to open new markets and remove trade barriers. We've unlocked opportunities worth millions – and we're just getting started.

We protect and promote your reputation by challenging misinformation and championing your produce to tell the real story of British farming.

From school visits to university partnerships, we're educating young people about where their food comes from and inspiring the farmers of tomorrow.

Every project, every campaign, every initiative is designed to deliver genuine value to British farming.

Our five-year plans set out the work you want us to deliver for you. You asked, we acted.

From genetic herd evaluation to farm management apps, we help build the digital tools that make farming more efficient and profitable.

From soil health to net-zero roadmaps, we help you deliver environmental benefits and sustainability projects while staying profitable.

We don't lobby, but we do speak up. When policies threaten farming's future, we identify and promote the evidence that shapes better decisions.

Driving demand, opening markets and improving efficiency across the beef and lamb supply chain.

Helping arable farmers improve yields, reduce costs and access new markets.

Supporting dairy farmers and processors with market insights, consumer campaigns and export opportunities.

From farm to fork, we're supporting British pig farming with research, marketing and export development.