About AHDB

We’re the Agriculture and Horticulture Development Board (AHDB), the independent, impartial public body that unlocks success in British agriculture.

Funded by over 100,000 British producers across the beef, lamb, pork, dairy and cereals sectors, we deliver the unrivalled, evidence-based research, expert support, powerful marketing campaigns and global export development they won’t find anywhere else.

Together, often where no one else can, we help farmers and processors thrive in a changing agricultural world.

British farming faces constant change, from weather threats and market volatility to shifting policies and uninformed consumer perceptions. We're here to help you navigate it all.

We help you learn more, sell more, export more. We help British farmers remain competitive, sustainable and profitable in our world-class food and farming industry.

From market prices to recommended lists, our independent, evidence-based research helps you make smarter decisions, stay competitive and plan confidently for the future – backed by the data you can rely on.

Through powerful domestic campaigns that change minds and strategic export initiatives that shape markets, we promote the unbeatable value of British farming and drive demand for our produce around the world.

We deliver measurable success that puts real income back into real farms, whether that’s increasing awareness, opening new markets, challenging misinformation or securing prices, we're always championing our industry.

Your contributions make a massive collective impact.

We collect a levy from British producers so that together we can do what individual farmers can’t do alone.

Your levy helps us:

• Undertake independent research
• Promote British produce to consumers
• Develop valuable export markets
• Share essential training and knowledge
• Provide market intelligence and analysis
• Educate the next generation about their food

With sector councils made up of farmers making decisions for farmers, your priorities are our priorities.

At AHDB, we employ hundreds of dedicated, passionate industry experts working for over 100,000 farming and supply chain businesses. Our main HQ is in Coventry, with export teams working in key and developing markets from China and East Asia to North America and Europe.

We work to make sure AHDB is always independent, always insightful and always supporting levy-payers.