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Red meat country of origin audit
Updated 05 February 2026
We collect data on the share of red meat shelf facings that are given to British labelled products. Our survey has been running since 2012 and now covers ten major retailers.
What is a facing?
The number of facings is the number of items that are fitted horizontally along the front of the shelf. If a product is out of stock at the time of the audit, gaps on shelf are counted where it is clear which product is usually stocked.
Latest results
Pork
Total market retail facings which are British − Pork
| Date | Pork | Bacon | Ham | Sausage |
|---|---|---|---|---|
| January 2025 | 88% | 56% | 60% | 77% |
| March 2025 | 88% | 56% | 61% | 77% |
| May 2025 | 87% | 56% | 61% | 78% |
| July 2025 | 87% | 56% | 62% | 77% |
| September 2025 | 87% | 57% | 62% | 78% |
| November 2025 | 88% | 56% | 62% | 78% |
| January 2026 | 89% | 57% | 61% | 79% |
Source: AHDB/ESA Market Research Limited, January 2026
Beef and lamb
Following a decision by the Beef & Lamb Board, we no longer collect country of origin data for these sectors; historical data is still available.
If you have any questions, please email Strategic.Insight@ahdb.org.uk
Total market retail facings which are British − Beef and lamb
| Date | Beef | Lamb |
|---|---|---|
| August 2018 | 81% | 83% |
| November 2018 | 81% | 85% |
| January 2019 | 81% | 81% |
| June 2019 | 84% | 70% |
| August 2019 | 85% | 84% |
| November 2019 | 83% | 88% |
| January 2020 | 83% | 87% |
| June 2020 | 85% | 79% |
| August 2020 | 87% | 85% |
| November 2020 | 86% | 88% |
| January 2021 | 85% | 81% |
Source: AHDB/ESA Market Research Limited, January 2021
Additional information
The survey covers all fresh, pre-packed beef, lamb and pork. It measures the number of product facings found in store and so will differ from sales volumes.
Data is collected from Aldi, Asda, Coop, Iceland, Lidl, Marks and Spencer, Morrisons, Sainsbury, Tesco and Waitrose. Products which could be from multiple countries (e.g. sourced from the UK and EU) are not included in the British total as we cannot determine exact origin.
Fieldwork is conducted by ESA Retail on behalf of AHDB.
Please note: Due to the coronavirus pandemic, we were unable to collect data for March 2020.
While AHDB seeks to ensure that the information contained on this webpage is accurate at the time of publication, no warranty is given in respect of the information and data provided. You are responsible for how you use the information. To the maximum extent permitted by law, AHDB accepts no liability for loss, damage or injury howsoever caused or suffered (including that caused by negligence) directly or indirectly in relation to the information or data provided in this publication.
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