Debby Round

Holds a central role in the development and delivery of the Digital Passport project at AHDB, supporting its transition from concept to a structured, industry-ready solution. With a strong focus on supplier engagement and governance, Debby ensures the programme is underpinned by clear, well-structured processes and effective coordination throughout.

Since joining AHDB in 2009, she has developed a strong understanding of both the organisation and the wider industry landscape, bringing a pragmatic, solutions-focused approach to complex projects. Her work on the Digital Passport programme has been key to maintaining momentum, aligning stakeholders, and supporting clear, well-informed decision-making.

Known for her organised and detail-driven approach, Debby combines strong project discipline with a collaborative mindset, helping turn strategic ambition into clear, workable outcomes for the sector.