Seth Wareing

Seth joined the team in Summer 2024 and brought a wealth of knowledge of beef production systems with him. Seth has spent 20 years working in the red meat industry throughout the supply chain, with all stakeholders from farm to fork.  He trained as a cattle nutritionist for Keenan, before moving to ABP to work in their beef from the dairy herd supply chain and supporting their retail customers.

Seth joined AHDB from Stabiliser Cattle Company where he ran the business.  Seth has a keen interest in using new technology and data to help improve efficiencies for all areas of the supply chain.  Seth leads the engagement team on Domestic Marketing, Beef Genetics, Economics &Analysis and Processor Engagement.