Dairy: what do I get for my levy?

Helping dairy farmers prosper

Rising global populations and growing demand for nutritious foods mean the long-term prospects for British dairy remain bright.

However, we must respond to growing consumer interest not only in animal health and welfare, but increasingly in our environment footprint.

Your levy funds a number of key activities to help British dairy farmers succeed and thrive in a rapidly changing world.

Consumer marketing and reputation

Your levy funds regular activity to shift consumer attitudes including our £3.5 million We Eat Balanced campaign, as well as challenging misinformation in the media and educating schoolchildren.

Market and trade data

We provide you with the latest analysis, prices, consumer trends and market outlook to inform your business decisions.

Environment

Your levy supports our work with the industry towards the common goal of net zero through the Dairy Roadmap as well as the development of new genetic indexes like Feed Advantage and EnviroCow to help breed more economic and environmentally friendly cows.

Levy income and investment

Details about how much dairy levy is collected and an overview of the key areas where it is invested.

*Levy income of 60p per 1,000 litres is boosted by 28p of non-levy income, e.g. grants and funding.

View contact details for our Knowledge Exchange, Research, Market Intelligence and Market Development teams.

AHDB Dairy sector council consists of a chairman, eight dairy farmers and two independent members who help develop strategy, manage the financial position and ensure effective governance.