Market access prioritisation report 2023

We work to increase access to new overseas markets for UK producers. Our 2023 report analyses opportunities for meat and meat product export to nine countries.

The agri-food industry is a major contributor to the UK economy, but it is constantly under economic pressure. Export provides an opportunity to balance domestic cut preference by selling products for which there is no strong market at home.

For example, domestically, there is high demand for pork loin, but low demand for liver. Exports often enable greater carcase utilisation, adding considerable value to the UK agriculture sector.

Overview of opportunities in nine countries

Market access work includes gaining entry to new markets and maintaining or improving access to existing markets. Market access activities add value to the supply chain and maximise returns. However, gaining entry to a new market and/or improving access takes time and involves resources and tenacity. It is, therefore, crucial to ensure that resources are properly allocated. Hence the importance of having an evidence-based market access prioritisation that informs the direction of travel of our market access activities.

The report gives an overview of nine key country markets in which we are currently focusing our market access activities. It provides a SWOT (strengths, weaknesses, opportunities, and threats) analysis of each one.

The markets are:

• China: beef and lamb
• South Korea: beef and lamb
• Taiwan: lamb and beef
• Vietnam: pork, beef and lamb
• Japan: beef
• USA: lamb
• Mexico: pork
• The Caribbean: beef, lamb and pork
• MENA: lamb and beef