Following the continued success of our midweek meals marketing campaign, a brand new TV advert and campaign will start on 1 October 2019.

With the aim to change consumer attitudes towards pork, the new £2.5M campaign will hero delicious, globally-inspired recipes and show how versatile and tasty it can be

The campaign will be supported by social media, in-store and online activity, in addition to changes to the lovepork website to make searching for delicious pork recipes easier for the consumer.

The campaign will run again in January 2020, with a focus on health.