Health and diet choices

16 November 2018

Vegans make up just two per cent of the UK population – but the appetite for meat and dairy alternatives is growing as more and more people look for a wider variety of meals

16 August 2019

Report on the topic of the growth of vegans, flexitarians and plant-based food.

12 March 2019

In the following slides you will find an overview of young consumer attitudes toward meat. The information is based on qualitative research conducted for AHDB in 2018.

4 June 2019

Is free-from here to stay?

4 June 2019

Should the meat industry be concerned about flexitarians?

3 February 2025

Greater focus on the health benefits of beef, lamb and dairy could drive consumers to buy more, according to research conducted by AHDB.

16 August 2019

How are consumers’ perceptions of fat and health changing?

3 June 2019

A look at the impact meat-free has had on meat consumption.

3 June 2019

We learn about trends in breakfast consumption

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