UK exports activity: Monthly headlines from AHDB

While the absence of the national herd led to a 28% drop in footfall, the event found a new kind of magic through technology.

The show’s mascot, Biguine,a Brahman cow from Martinique, was prevented from travelling for sanitary reasons and was instead presented as a life-sized hologram.

Ramadan sees lamb sales spike

The French lamb market is currently seeing a significant demand spike as the trade prepares for the conclusion of Ramadan.

With Eid al-Fitr approaching around 20 March, procurement activity in the wholesale markets of Rungis and Lyon has intensified. French domestic supply remains tight, pushing prices for heavy lambs to record levels.

Measures to tackle wolf predation

Following her visit to Haute-Marne on 16 February, French Agriculture Minister Annie Genevard announced a series of robust measures to tackle the escalating crisis of wolf predation.

A formal decree is expected to be published this week, aimed at providing immediate relief to farmers who have seen a sharp rise in attacks on sheep and cattle over the winter months.

For the UK trade, these developments signal the French government’s desperation to stem the flow of farmers leaving the industry. Predation is a leading cause of flock abandonment in France, directly contributing to the domestic lamb deficit.

While these measures aim to stabilise French production, the continued pressure from predators suggests that the French sheep meat market will remain structurally undersupplied.

Bluetongue tightens calf supply

Outbreaks of bluetongue (FCO-3) in western France’s dairy basins have tightened the supply of young calves, with impacts expected to last until April.

This supply squeeze is keeping "le maigre" (young store cattle) at historically high price levels.

Mercosur trade deal

On 27 February, the European Commission announced the provisional application of the Mercosur trade deal, bypassing national parliaments.

This has caused an explosion of anger at the Paris International Agricultural Show (Salon de l'Agriculture).

USA-Iran conflict

The French Ministry of Agriculture held an emergency briefing on 2 March in Paris to address the fallout from the USA-Iran conflict.

Minister Annie Genevard met with representatives from the FNSEA (the main farmers' union) and major meat processors to discuss "Resilience and Energy Sovereignty”.

The government is considering a temporary extension of the "GNR" (Non-Road Diesel) tax rebate to shield farmers from the immediate 18% spike in global crude prices. The Minister urged French retailers to avoid "speculative" price hikes on red meat and dairy.

AHDB activities

New recipe guide: British Beef and Lamb  

A new recipe brochure, created between AHDB France and Chef Loïc Lefebvre, is now ready for distribution in French.

This guide features three exclusive recipes that highlight the quality of British beef and lamb.

Looking ahead

AHDB will continue its partnership with SNVC to promote St George Lamb at the regional Leclerc trade shows this March.

Our participation in the SCAP OUEST and SCALANDES shows will allow us to engage directly with store managers and head butchers from approximately 90 Leclerc stores across the West and South-West regions.

These sessions provide critical visibility for St George Lamb in regional leaflets and butcher departments.

As we approach the end of the financial year, the momentum in the French market is stronger than ever. With Easter Sunday falling on 5 April 2026, we are entering the peak season for lamb consumption.

Our presence at EGAST in Strasbourg (15–18 March) marks a significant milestone as the show celebrates its 40th anniversary. This event is a primary gateway to the Grand Est region, allowing us to showcase the quality of British lamb to over 300 exhibitors and thousands of professionals in the catering and butchery sectors.

Looking ahead to the new financial year, the French team is securing some high-impact opportunities. Onwards and upwards.

• Per capita consumption: After a slight recovery in 2024 to approximately 53.2 kg, meat consumption in Germany stabilised through 2025. While the flexitarian lifestyle remains a long-term driver, the rapid decline seen in previous years has halted for now
• Production 2025: Commercial meat production in Germany remained nearly constant at roughly 6.9 million tonnes (-0.2% compared to the previous year)
• Shifts by species:
  • Pork: A slight increase in production (approx. +1.8%). As of February 2026, the slaughter pig market is well-balanced after clearing backlogs from late 2025
  • Beef: A significant decline. Slaughter volumes fell by approx. 6.0% in 2025
  • Poultry: Remains the primary growth driver, especially for young broilers (+3.6%), while turkey meat continues to lose market share

Retail trends and point of sale

The food retail sector (LEH) is undergoing a major transformation in 2026, driven by both regulation and changing consumer habits:

• Farewell to ‘budget meat’: Major chains like Aldi, Lidl, Rewe and Edeka have almost entirely converted their fresh meat ranges to animal welfare levels 3 and 4. As of early 2026, level 1 meat (the legal minimum) has virtually vanished from private-label shelves
• Convenience and aroma: Pre-packaged, pre-marinated or ‘ready-to-roast’ products are trending. Consumers want high-end flavours (braising, glazing) but have less time for preparation
• The air fryer boom: Retailers are responding to the massive popularity of air fryers by introducing specific meat cuts and breading optimised for this cooking method

Economic factors and pricing

The price situation remains tense in 2026, with new cost drivers entering the supply chain:

Regulation and sustainability

• The PFAS ban: Since February 2026, new limit values for PFAS (‘forever chemicals’) in food packaging have been in effect. Many meat processors had to switch their films and trays on short notice
• Digitalisation and transparency: ‘Track and trace’ is now the industry standard. Consumers in 2026 increasingly demand QR codes on packaging to verify the farm of origin and the specific carbon footprint of their purchase

Despite the massive hype surrounding meat alternatives, the conventional meat market remains 70 to 80 times larger in terms of value. Meat continues to be the dominant segment in the fresh food aisle.

Developments affecting the major players in the German food retail sector in February 2026

Aldi (North and South): Completion of the ‘husbandry shift’

Aldi reached a significant milestone in February 2026 regarding its animal welfare commitments.

• 100% Level 3 and 4: As planned, Aldi has fully converted its entire fresh meat range (beef, pork, poultry) to husbandry levels 3 (outdoor climate) and 4 (premium/organic). Level 1 and 2 meat products have been completely removed from their cooling shelves
• Focus on processed goods: The next phase is now underway. Aldi is extending this welfare promise to processed meat products (sausages, frozen pizzas, ready meals), aiming to offer only higher welfare levels in these categories by 2030

Lidl: The ‘protein strategy’ in focus

In 2026, Lidl is doubling down on "conscious range management":

• Price parity: Lidl has globally expanded its strategy of matching the prices of plant-based substitutes (under its Vemondo brand) exactly to those of meat products. In February 2026, this led to a measurable spike in sales for plant-based minced meat compared to its animal counterpart
• Transparency offensive: Through the Lidl Plus App, customers are now informed in real-time about the carbon footprint of their shopping basket, with meat products receiving particularly detailed breakdowns

Rewe Group: Expansion into cultivated meat

Rewe is investing heavily in future-tech food solutions:

• Hybrid products: In select test markets (primarily in urban hubs like Berlin and Cologne), Rewe introduced its first hybrid products in February 2026. These consist of a mix of plant proteins and cultivated animal fat cells (lab-grown) to optimise taste without the need for traditional slaughter
• Service counter offensive: While discounters focus on pre-packaged goods, Rewe is expanding its staffed meat counters, aiming to differentiate itself through "butcher expertise" and personalised service.

Edeka: Regionality and ‘Hofglück’

Edeka is strengthening its market position by deepening ties with regional producers:

• Hofglück brand program: Edeka has massively expanded its proprietary animal welfare program. The news of the month is a new cooperation with 200 additional local farms to meet the rising demand for regionally sourced meat (husbandry level 4)
• Price wars with brands: Reports indicate new, tough negotiations between Edeka and major brand manufacturers (like Nestlé and Unilever). Edeka is again threatening "delistings" to keep consumer prices stable while raw meat material costs continue to rise

Schwarz Group (Kaufland/Lidl): Vertical integration

A major move for the industry comes from the Schwarz Group (parent company of Lidl and Kaufland):

• In-house meat plants: The group has expanded the capacity of its own meat processing facilities (Greenfield). This makes them less dependent on giant slaughterhouse conglomerates like Tönnies and allows them to better control and certify the high animal welfare standards (levels 3 and 4) in-house.

Summary of retail trends:

As of February 2026, the battle for customers is no longer fought primarily through the cheapest price for meat. Instead, it is defined by the credibility of animal welfare promises and the availability of premium/regional quality.

Retailers who cannot transparently prove the origin of their meat are losing market share to those who can.

New insurance from Tönnies shields suppliers from high liability costs

Tönnies Lebensmittel is stepping up for its partners in the agricultural sector by offering vital coverage for livestock deliveries.

Working alongside the broker Marsh and the WLV (Westphalian-Lippe Agricultural Association), the company has implemented a comprehensive liability insurance plan.

This new policy is designed to cover gaps, activating specifically when a farmer’s existing insurance is either inadequate or does not cover the damage caused by an epidemic.

Pork

Market situation and prices (February 2026)

Following a sharp price drop at the start of the year, the market for slaughter pigs has stabilized.

• VEZG price quotation: The base price for slaughter pigs is currently €1.45 per index point (fixed for the period of 12–18 February). This marks a continuation of the stable trend from previous weeks
• Supply and demand: The live supply of pigs has tightened noticeably. The backlog of animals that could not be slaughtered in January have been cleared
• Slaughter weights: A key indicator of a tightening market is the continuous decline in slaughter weights, which are currently about 500g below last year's level, indicating swift marketing and high demand from processors

Mandatory state labelling

On 1 March 2026, the transition period for the new mandatory state animal husbandry labelling in Germany ended.

• Requirement: From March onwards, fresh, unprocessed pork from German fattening farms must carry the five-level state logo (Stable, Stable+Space, Fresh Air Stable, Outdoor/Pasture, Organic)
• Retailer reaction: Major chains like Rewe and Edeka have already harmonised their internal systems to avoid consumer confusion between the mandatory state logo and the existing (voluntary) private-sector labels
• Expansion plans: There are ongoing political debates in early 2026 to extend this requirement to the food service industry (restaurants) and processed goods (sausages, ham) later this year, though this faces significant resistance from trade associations due to bureaucratic costs

ASF latest

African Swine Fever (ASF) remains the largest uncertainty for the trade:

• New case in North Rhine-Westphalia: In mid-February 2026, an infected wild boar was found near Bad Berleburg. Authorities have expanded restricted zones, which imposes significant marketing limitations on farms within those areas
• The Spain effect: Since Spain (the EU's largest exporter) has been struggling with ASF-related export restrictions to Asia since late 2025, large volumes of Spanish pork are flooding the EU internal market, putting downward pressure on prices in Germany
• Regionalisation success: A diplomatic win for the German export market occurred this month. The Philippines adopted new import regulations that recognize regionalisation regarding ASF, allowing exports from non-affected German regions to continue.

Pork production 2025/2026

Final data for 2025 and early 2026 show a surprising resilience in pork production compared to the beef sector:

Beef

Market statistics and prices (February 2026)

The beef market is currently one of the most expensive segments in the meat aisle, primarily due to falling supply.

• Price levels: Prices for young bulls and cull cows remain at historically high levels in February 2026. Quotations for young bulls (R3) are stable at approximately €5.40 to €5.60 per kg carcass weight
• Herd contraction: Cattle herds in Germany and the EU continued to shrink through 2025 (-1.2% annually). Specifically, dairy cow populations (a major meat source) are declining due to stricter environmental regulations
• Production forecast: For the full year 2026, a further decline in commercial beef production of approximately 0.7% to 1.0% is expected

Retail trends: Focus on premium and transparency

As beef becomes a luxury good for many consumers, retailers are responding with clear differentiation strategies:

• Aldi & Co. – The end of level 1: Since January 2026, Aldi Süd (with Aldi Nord following suit) no longer carries fresh meat from husbandry level 1. Beef at Aldi now comes almost exclusively from levels 3 and 4.
• Dry-aged and special cuts: Edeka and Rewe are expanding their in-store ageing cabinet capacities. The trend is moving away from the traditional Sunday roast toward smaller, high-quality steaks (flank, skirt, picanha).
• Regional brand programs: Programs like Hofglück (Edeka) or Landjunker (Lidl) are shifting their 2026 focus toward pasture-based systems to justify the price premium over South American imports

Economic factors and global trade

• Import pressure: As domestic production falls, imports from Mercosur countries (Brazil, Argentina) have risen by approximately 13% in February 2026. Despite high prices for domestic goods, overseas beef remains a price-attractive alternative for the food service industry
• Input costs: While feed costs have stabilised, high energy prices for slaughtering and refrigeration are keeping consumer prices high

Sustainability and regulation

• Carbon labelling: In February 2026, major retailers (specifically Lidl and Rewe) are piloting detailed CO2 footprints on beef packaging. Since beef has the highest ecological footprint, producers are increasingly using ‘carbon farming’ certificates to mitigate environmental impact
• Packaging: The beef sector is also affected by the ban on certain PFAS chemicals in meat trays, forcing many processors to switch to fibre-based hybrid packaging (cardboard/film)

Lamb 

Market statistics and prices (February 2026)

While lamb remains a niche market compared to pork and beef, it is currently seeing strong price increases:

• Ramadan price surge: With Ramadan beginning on 17 February, demand for lamb in Germany has spiked. Producer prices for slaughter-ready lambs are currently around €3.70 to €3.90 per kg live weight (Class I)
• Wholesale prices: Across Europe, carcase (deadweight) prices are hovering around €8.40 to €8.60 per kg, a roughly 4% increase compared to the previous month
• Domestic supply: Sheep populations in Germany remain stable but only cover about 40–45% of domestic consumption, making the country heavily dependent on imports 

Retail trends: seasonality and ethics

Food retailers are using February 2026 for targeted promotions:

• Ethnic marketing: Major chains like Kaufland and Rewe have significantly boosted their lamb stocks this month to meet demand for the start of Ramadan, focusing on whole legs and shoulders
• Premiumisation: ‘Grass-Fed’ labelling is a major trend in 2026. Consumers are increasingly choosing lamb as it is perceived as more natural and less industrially produced than pork
• Convenience: For younger demographics, discounters are offering more marinated lamb steaks and skewers optimised for air fryers preparation

Global trade and imports

Since Germany's self-sufficiency is low, the global market plays a key role:

• New Zealand dominance: Approximately 80% of EU imports continue to originate from New Zealand. Availability is good in February 2026, though rising freight rates are leading to slightly higher shelf prices
• Australia trade deal: Negotiations for a free-trade agreement with Australia are ongoing in Brussels (February 2026). If finalised, larger volumes of duty-free lamb could enter the German market, increasing price pressure on local producers 

Sustainability and regulation

• Welfare labels: Since early 2026, Aldi and Lidl have been pushing for husbandry levels 3 and 4 in the lamb segment as well. Since sheep are often pasture-raised by default, certification is easier for this industry than for intensive pig farming
• Transparency of origin: In 2026, consumers are increasingly demanding clarity on slaughter methods. Retailers are responding with clearer labelling for halal-certified products

Prices

Lamb

Beef

AHDB activities

The road to Sydney: Preparing for the 10th World Butchers’ Challenge

The journey has officially begun. As the global butchery community looks ahead, all eyes are on the horizon for a monumental milestone – the road to Sydney.

It has been officially confirmed that Australia will host the prestigious 10th World Butchers’ Challenge (WBC) in early 2028.

This anniversary edition marks a "homecoming" for the competition, as Australia has been an integral part of the WBC story since its inception.

Organized by the Australian Meat Industry Council (AMIC), the 2028 event will be more than just a contest; it will be a global celebration of craftsmanship, innovation, and the artistry of the trade.

To ensure that only the absolute elite represent the German team on this grand stage, a rigorous new selection process has been launched. A massive wave of new applicants has already been casted, bringing fresh talent and modern techniques to the traditional craft.

Only the best of the best will navigate through the preliminary stages to reach the final round, earning their spot in the World Championship finale in Australia.

Success at this level requires more than just talent; it demands specialised training with the world’s finest products. The German Butcher Wolfpack has set a high standard in this regard. For years, the team has trained exclusively with English premium lamb, a partnership that has been crucial to their development.

By working with this high-quality product, the Wolfpack has been able to enormously refine their skills, particularly in the precision deboning and preparation of specific lamb cuts.

This focus on premium raw materials and specialised techniques gives the German team a significant advantage as they prepare for the global stage.

AHDB highlights strategic value of UK exports for German retail

In the exclusive UK country report, extensive coverage was dedicated to the export of British food products to Germany, with a primary focus on UK red meat exports.

Following the post-Brexit transition, British meat is successfully returning to European markets, driven by superior quality and robust welfare standards. The Strategic Role of British Meat

In a featured interview in leading trade publication Lebensmittel Zeitung, Tim Schäfer (Export Manager D-A-CH at AHDB) emphasised that British meat exports have stabilised at a high level, with the EU receiving 88% of UK beef and 94% of UK lamb.

The decision for UK products is increasingly based on high animal welfare, extensive grazing systems, and short transport routes that guarantee a level of freshness unattainable by overseas competitors.

A masterclass in taste and nutrition

During International Green Week in Berlin, AHDB ANUGA caterer Sebastian Morgenstern showcased English quality lamb.

At the Federal Office for Agriculture and Food stand, he demonstrated how high-quality meat serves as a cornerstone for a balanced, healthy lifestyle.

During the Fruitlogistika trade fair from 2–4 February in Berlin, English quality lamb was presented and prepared for tasting at the guest reception of the company Baypack with more than 80 guests.

Van Loon was unable to find a successor within the family, which is the reason for the acquisition. Erik van Loon, who was CEO until 2019 and is now on the supervisory board, emphasises that continuity and employee well-being are his top priorities.

He describes placing Van Loon under Van Rooi as a good decision, as Van Rooi provides a reliable 'family figure' for the company. 

Jumbo strategy to replace imported beef with locally sourced products

Recently, the Dutch supermarket Jumbo has started stocking Dutch beef that in its view can compete with meat from countries like Ireland.

This is the result of a special programme that breeds female crossbred calves, which are the offspring of a Holstein cow and a Blue Belgium bull.

The aim is to scale up production to replace imported beef. The programme is carried out in collaboration with Agruniek Rijnvallei and Van Loon Group, who are continuously seeking participating farmers.

Consumers are choosing locally produced beef for its sustainability, low carbon footprint, animal welfare and transparency. Therefore, Jumbo's long-term aim is to fully replace imported beef. 

Dutch NVWA to measure more biocides in meat and dairy products

The Dutch Food and Consumer Product Safety Authority (NVWA) is investigating which substances from biocides/disinfectants remain in meat and dairy products and whether they are harmful to health.

Currently, the NVWA measures this using a limited number of substances in unprocessed products such as raw meat and milk.

Biocides are used for disinfection and pest control in livestock farming and food storage, for example, to clean stables and slaughterhouses or to combat mice and cockroaches. The active substances in these products can leave residues in food. 

Jan Zandbergen Group launches new brand

The Jan Zandbergen Group has launched a new brand, Redfield Meats. This brand responds to the growing demand in the European foodservice market for frozen, portioned red meat. Redfield Meats focuses on providing products that meet high standards in terms of consistency, ease of use and quality, with a wide range of options.

 According to Justin van Schaik, sales executive at Jan Zandbergen, Redfield Meats' beef is carefully cut into portions by professional butchers, ensuring that hospitality professionals can always rely on a flavourful, juicy steak.

The portions are delivered in 5 kg boxes but can also be customised for, for example, wholesalers. The use of standard portion sizes makes it easier for chefs as they only need to use the amount required, saving time, reducing costs and minimising food waste.

The assortment includes 13 different products, such as ribeye, tenderloin tournedos, flat iron steak, T-bone, and galbi ribs. The meat is sourced from farms in South America and Europe, using breeds like Hereford and Angus.

After procurement, the meat is frozen using individually quick frozen (IQF) technology, which extends shelf life and makes purchasing more cost-effective.

Stricter animal welfare regulations causing concerns in Dutch beef sector

The new regulations from the AMVB regarding animal welfare, including a possible ban on dehorning and caesarean sections, as well as stricter space requirements per animal, are causing significant concern within the beef cattle sector.

Industry representatives, such as the LTO Meat Cattle Group, indicate that the regulations often do not align with practical realities and that they have had limited involvement in their development.

Key points of concern include:

• The proposed space requirements per animal, which are substantially higher than current practices, making them unfeasible and economically unsustainable for many farmers
• The ban on dehorning, which is viewed as a safety measure, whereas the sector sees it primarily as a safety and welfare issue
• The potential restrictions on the use of Belgian Blue and other heavily muscled breeds, as well as the debate over caesarean sections, which could threaten the breeding and survival of certain breeds
• The sector often feels overlooked and undervalued, especially since other sectors (such as dairy and arable farming) receive support for pasture grazing and nature management

The sector advocates for more consultation and cautious steps, emphasizing that hasty decisions could jeopardize the existence of many farms.

They stress that animal welfare must go hand in hand with practical feasibility and economic viability.

The 'Steps Towards a Dignified Animal Husbandry' covenant is mentioned as an initiative to further improve conditions beyond legal requirements, based on principles that prioritize animal welfare and the animals' natural behavioural possibilities.

Albert Heijn removes Garden Gourmet from its assortment

Albert Heijn has decided to remove the products from Garden Gourmet, a well-known line of meat substitutes from Nestlé, from its assortment.

This decision is a result of recent market developments, which show a clear decline in sales of meat and fish substitutes. A downward trend in sales figures has been confirmed by market research firms such as Circana and NielsenIQ in recent years.

Since 2022, the annual decrease in the volume sales of meat substitutes has been around 3 to 4%, and in the past year, it has fallen by as much as 7%.

Although the market grew substantially between 2015 and 2021, this growth has now reversed and a decline is being observed, prompting supermarkets such as Albert Heijn and Plus to adjust their ranges.

Prices

Market promotions

Sonae/Continente

For beef the focus this month on the promotional flyer is on two cuts from their Angus PL – striploin w/bone at €18.99 and shoulder steak at €15.99.

Other items include shank at €13.99, rump steak Limousine and sliced picanha and bavette at €18.99, medallions at €14.99 (without indication of the cut of origin).

From South America, the premium cuts are sliced striploin at €4.99/200g, ribeye and picanha, both sliced at €6.99/200g.

For lamb, there are two cuts from New Zealand, pre-packed and offered by NIPA – rump at €26.99/kg and loin at €30.99/kg.

Jerónimo Martins/Pingo Doce

Pingo Doce opted to promote vitelão (young bulls) with loin chops and topside steaks  at €13.99/kg, loin at €24.99/kg and silverside steak at €12.99/kg.

Intermarché

Intermarché offers more undifferentiated product – picanha (rump cap) from the EU at €16.49/kg, maminha (rump tip) from South America at €14.99., stewing mix at €12.49/kg and topside/silverside steaks at €15.49/kg (mixed when we know these are quite different products).

AHDB activities

We’ve now agreed with Sonae to start in-store promotional support in the 30 shops where the POSH range from Kepak (carré, boneless rolled shoulder and rolled brisket) is being listed.

The objective is to secure listings to give a taste experience to the consumer (shoulder only in smaller hypermarkets, shoulder and rolled brisket in the bigger hypermarkets).

We’ve also reprinted 20,000 flyers and produced a flyer support to go on shelves next to the product. This is to inform the consumer what they can do with products they are not familiar with. 

There with be seven big hypermarkets hosting our kitchen/showcooking demo, with the remaining 23 having a small stand near the product.

News

USA

• US beef export data for 2025 shows that the loss of access to China significantly depressed overall performance, with full-year beef exports falling 12% in volume and 11% in value compared with 2024, largely because China-bound shipments were minimal after access was largely lost in March. Although exports grew to several other markets, these gains were not enough to offset the China shortfall. (Source: Meatingplace)
• A recent petition submitted to the USDA’s Food Safety and Inspection Service (FSIS) urges the agency to amend its labeling regulations to require ‘prominent disclosure’ on the front of packaging for any meat or poultry products that are 3D-printed or mechanically engineered, arguing that clearer labeling is necessary for consumer transparency. (Source: Newsbreak)
• Smithfield Foods said it has initiated the approval process to build a new packaged meats and fresh pork processing facility in Sioux Falls, S.D., a project the company estimated could total up to $1.3 billion over the next three years. (Source:Meatingplace)
• US beef prices are widely expected to continue rising through 2026 and likely in 2027, driven primarily by historically tight cattle supplies and strong domestic demand. (Source: FarmProgress)
• USDA’s Food Safety and Inspection Service (FSIS) has proposed updating pork and poultry line-speed regulations to remove outdated limits, allowing plants operating under modern inspection systems to run at speeds supported by their equipment and food-safety performance while maintaining full federal oversight. (Source: USDA)
• The Supreme Court ruled 6-3 that Donald Trump exceeded his authority by using the 1977 International Emergency Economic Powers Act (IEEPA) to impose sweeping global tariffs, determining the law does not grant presidential power to levy such duties. (Source: NBC News)
• On February 20, 2026, President Trump signed an Executive Order revoking the tariffs imposed under the IEEPA. He then issued a proclamation imposing a 10% tariff on all imports (with limited exceptions) under Section 122 of the 1974 Trade Act. Some goods will not be subject to the temporary import duty because of the needs of the US economy or in order to ensure the duty more effectively addresses the fundamental international payments problems facing the US, including certain agricultural products, like beef, tomatoes and oranges. (Source: Rock Trade Law LLC)
• On February 21, 2026, President Trump indicated he would increase the tariff to 15%; however, as of the time of this report, no presidential action revising the 10% rate has been published. The new 10% tariff will be effective on February 24, 2026, for 150 days (Source: Rock Trade Law LLC)
• For other meat products (lamb, pork, poultry, etc) from key supplier countries, and some beef products not already covered by exemptions, the following IEEPA tariffs are now overturn (Source: MICA)
  • UK – 10% reciprocal (effect on bilateral agreement is unclear, including 13,000MT UK-specific beef TRQ allocation)
  • Canada-Mexico – Most products were already exempt from IEEPA tariffs due to USMCA Rules of Origin exemptions, but any early tariffs paid on the IEEPA ‘Fentanyl/Immigration’ in 2025 will be reimbursable.
  • Argentina – 10% reciprocal (effect on bilateral agreement is unclear, through the new 80,000MT beef quota was a separate legal action not specifically tied to IEEPA)
  • Australia – 10% reciprocal
  • Brazil – 10% reciprocal + 40% (Brazil – specific tariffs)
  • EU – 15% reciprocal (effect on bilateral agreement unclear)
  • Nicaragua – 19% reciprocal
  • New Zealand – 15% reciprocal
  • Paraguay – 10% reciprocal
  • Uruguay – 10% reciprocal
• NPPC applauds potential prop 12 ‘Fix’. The ‘prop 12 fix’ is a proposed federal legislative solution aimed at preventing California’s Proposition 12 from imposing its housing and production rules on pork producers nationwide. (Source: Meatingplace)

USA/Indonesia

• Indonesia and the US finalised a trade deal on 19 February that cut US levies to 19% from 32% on goods shipped from Southeast Asia’s biggest economy, following nearly a year of negotiations. Indonesia will arrange to import goods and services from the US with and indicative total value of up to $38.4 billion. Indonesia must import, among other goods, a minimum annual amount of certain agricultural products, including beef. (Source: Reuters)

USA/Taiwan

• Under the US-Taiwan Agreement on Reciprocal Trade, Taiwan has agreed to remove non-tariff import barriers on US ground beef and offal, including heart, liver and kidneys. However, not all beef products would be open to import. All US beef products approved for import would also be tariff-free. Taiwan would continue to align with international standards regarding maximum residue limits for ractopamine in beef and pork (Source: Taiwan news)

USA/Argentina

• Argentina beef quota. The US has temporarily increased the amount of beef it can import from Argentina by 80,000 metric tonnes for the calendar year 2026. Aimed at boosting supply and making ground beef more affordable for American consumers. The additional imports will be allocated entirely to Argentina and released in four quarterly tranches beginning February 13, 2026.
  • Be administered in four quarterly tranches of 20,000MT
  • Begin on Friday, February 13
  • Operate on a first-come, first-serve basis
  • Apply in addition to Argentina’s existing 20,000MT WTO quota
  • Be restricted to ‘lean beef trimmings’ only. (Source: MICA)
• US, Argentina strike sweeping trade deal cutting tariffs. Under the agreement, Argentina will cut or eliminate tariffs on many US exports including a wide range of American agricultural goods. Argentina recognize US Department of Agriculture (USA) food safety standards for meat and poultry imports. Agriculture provisions include a commitment from Argentina to open its market to US poultry and poultry products within a year and to simplify regulatory requirements for US exporters of beef and pork. Argentina also agree not to restrict US exporters’ use of certain cheese names, including asiago, feta and camembert, which the EU labels geographic indications only available to their producing regions.

Canada

• Canada’s International Trade minister visits Singapore and Vietnam to strengthen agrifood ties. (Source: Canada Pork)
• Canadian agricultural leaders are urging the federal government to address long-standing non-tariff barriers limiting exports to the European Union under CETA. Despite the agreement, pork and beef trade remains highly unbalanced, with Canada importing far more from Europe than it exports. (Source: Canada Pork Comms)
• The Canadian Pork Council and Swine Innovation Porc have expressed concern over federal decisions to reduce Agriculture and Agri-Food Canada research capacity, including closures effecting key livestock research facilities. (Source: Canadian Pork Comms)

Brazil

• JBS S.A. announced it would build a new meat production facility in the Middle Eastern country of Oman, focused on beef, poultry, and lamb processing. The operation is expected to have a production capacity of around 300,000 tonnes per year, based on daily processing of approximately 1,000 head of cattle, 5,000 lambs and 600,000 chickens. Earlier in February, JBS announced it would invest $85 million in operations in Saudi Arabia. (Source: Supermarket Perimeter)

Mexico

• Beef prices in Mexico surged by 16.5% in January 2026, the highest jump since 2019, as the industry faces a ‘complex’ situation driven by new import restrictions, reduced tariff exemptions, and rising insecurity affecting transport and insurance costs. According to CoMeCarne, Mexico is not self-sufficient and depends on imports, mainly from Brazil, but new government quota systems and a 20% tariff are limiting supply, pushing prices higher and straining consumers’ budgets. (Source: El Economista)

Mexico/USA

• Mexico and the USA have launched a joint educational campaign, coordinated by Mexico’s Senasica and the US Department of Agriculture, to strengthen prevention and reporting of the livestock-infecting Screwworm. (Source: Ganaderia.com)

Paraguay

• Paraguay’s pork sector enters 2026 with strong export growth and over USD100 million in new investments focused on expanding sow herds and industrial capacity. Sanitary compartmentalization certification has strengthened market access, particularly to Chile, with potential openings in Japan. Seaborne pork export rose 80.8% y-o-y, with Taiwan & Georgia among key destinations. Domestically, pork consumption has increased to about 12Kg per capita, with further promotional efforts planned to stimulate demand and reinforce quality standards. (Source: Canada Pork)

AHDB events

Annual Meat Conference 2026

2 – 4 March, Gaylord National Resort & Convention Center, Oxon Hill, Maryland, USA

The Annual Meat Conference (AMC), is a leading event for meat and poultry professionals, organised by the Meat Institute and FMI – The Food Industry Association. It brings together retailers, suppliers, and industry experts to explore consumer trends, sustainability, technology, and merchandising strategies. The conference features educational sessions, market insights, and an exhibition showcasing innovative products and solutions for the meat sector. It’s also a major networking opportunity for businesses across the supply chain.

AHDB was attending with a booth dedicated to promoting British beef, lamb, and pork. Their presence aims to highlight the quality, sustainability, and taste of UK produced meat, offering delegates the chance to learn more about British farming standards and sample the products firsthand.

Prices

EU Import Control Developments

On 3 February, our Market Access team contacted exporters to raise awareness of the enhanced EU import controls and to advise businesses on the necessary steps to remain compliant.

This follows recent communications from the European Commission highlighting tighter import controls on products entering the EU from non‑EU countries, including the UK.

Measures include increased physical checks at border control posts, expanded audit activity and the establishment of an EU Import Task Force to strengthen oversight of food safety, animal health, pesticide residues and animal welfare.

In parallel, APHA has issued updated guidance to Official Veterinarians outlining revised inspection frequencies and expectations that reflect the EU’s more stringent approach.

Updated Official Veterinarian (OV) List for China

We have recently completed, on behalf of Defra, the review of the OV China Signatory List. The revised list has now been submitted to Defra who will then share with GACC for consideration. Until further notice, exporters and OVs should continue to use the current OV China Signatory List.

EU beef sector audit

The European Commission carried out an audit between 26 January and 6 February as part of the UK’s market‑access arrangements for beef exports to the EU. The mission focused on the official controls system in England and Wales.

A combination of abattoirs and cold stores across both nations were audited. The visit went well overall. We now await the final audit report, which will set out the commission’s formal conclusions and any recommendations. This is usually shared within three months of the visit.

Gulfood 2026

Gulfood is fast becoming one of the world’s largest food and beverage trade exhibitions, this year’s event was held between 26 and 30 January.

For the first time the event was split between the Dubai World Trade Centre and the Dubai Exhibition Centre to accommodate a growing number of exhibitors and an expanding range of sectors, reflecting its continued global growth and industry significance.

Dedicated areas were introduced for key segments such as dairy and meat and poultry, enabling more focused product showcases and targeted business engagement.

The exhibition provided extensive opportunities for participants to connect with international retailers, importers, and wholesalers, reinforcing its role as a premier platform for global trade and networking.

AHDB Exports hosted its largest stand outside of Europe, underscoring its strong international presence.

The stand featured six co-exhibitors, with representation from Hybu Cig Cymru (HCC), providing a comprehensive showcase of British meat products.

The stand remained consistently busy throughout the five-day exhibition, with traders reporting high levels of engagement and productive discussions with customers.

Feedback on the meat samples presented was exceptionally positive, highlighting strong interest and confidence in the quality of the products on display.