Great British Beef Week

Great British Beef Week (GBBW) is back for its sixteenth year this month, shining a spotlight on the dedication of British farmers and the naturally delicious beef they produce.

What is Great British Beef Week?

Great British Beef Week (GBBW) 2026 runs from 23 to 30 April.

The nationwide campaign celebrates the exceptional taste of British beef, while highlighting the hard work and dedication of the farmers who produce it.

GBBW was originally created by Devon beef producer Jilly Greed and former NFU President Baroness Minette Batters, who founded the Ladies in Beef (LiB) farmers’ group.

2026 campaign activity

National retailers will support the campaign in-store, alongside digital and social media content throughout the week.

Ladies in Beef and food industry partners will also support the campaign, alongside Baroness Minette Batters and television presenter and farmer Adam Henson.

We're also partnering with The Farmer’s Dog pub to showcase its naturally delicious British beef, sourced from local farmers, including TV celebrity Kaleb Cooper.

The campaign will be brought to life through social media content featuring Kaleb, consultant and TV celebrity Charlie Ireland, Operations Manager Annie Gray, Head Chef Max D’Amario, Head Chef at The Farmer’s Puppy Jason Hall and Head Butcher Charlotte Kingham, highlighting their dedication to locally sourced Beef.

Find out more about the 2026 campaign

Get involved

Want to support Great British Beef Week?

Here are some easy ways you can get involved:

Order promotional items for your farm, shop, school, cafe or restaurant: Stickers, children’s activity sheets and farmgate banners (while stocks last)
Follow, like and share our content on Facebook and Instagram
Take a photo of your farmgate banner up on your farm and tag us on social media
Share a quick video or message on your social channels showing how you’re getting behind Great British Beef Week, don’t forget to tag Ladies in Beef and AHDB Beef & Lamb

Download a 'Proud to support GBBW' graphic to share on your channels

Instagram

Facebook

How we supported the campaign in 2025

In 2025, Great British Beef Week was farmer led, putting the faces behind British beef farming at the heart of the campaign.

Through authentic farmer stories on social media, we showcased their passion and commitment to producing naturally delicious British beef.

From these farm case studies to promotional activity with supermarkets and a variety of marketing resources available to order, we spread the message far and wide.

The 2025 campaign was a collaboration between all four UK red meat levy boards and supporting industry partners.

Together, we reached more than 4.2 million people on social media, with over 880 thousand likes, comments, shares and other interactions.

This was supported by six GBBW events held across the UK.

Our Simply Beef and Lamb social media content was seen 3.7 million times. Throughout the week we shared farmers' stories across Facebook and Instagram to showcase them caring for their land in ways that can also help support wildlife and natural habitats.

Our press activity achieved 233 mentions of GBBW in print, online, radio and TV with a total estimated audience of 18 million including GB News, LBC News and BBC regional spots.

We partnered with a record-breaking eight major supermarkets to add four million GBBW stickers to beef products in-store, supported by adverts in Sainsbury’s Magazine and Waitrose Weekend and retailer social media activity.

We also created a suite of shareable resources – including social media graphics, recipe leaflets, stickers, children’s activity sheets and eye-catching farmgate banners – to help spread the message with customers, friends and family.

Great British Beef Week campaign highlights infographic.

Further information

Order promotional items

Explore recipe ideas on our Simply Beef and Lamb website

Founded by Ladies in Beef (LiB), Great British Beef Week is supported by the Agriculture and Horticulture Development Board (AHDB), Hybu Cig Cymru – Meat Promotion Wales (HCC), the Livestock and Meat Commission for Northern Ireland (LMC), the National Farmers Union (NFU), Quality Meat Scotland (QMS), Red Tractor and the Royal Agricultural Benevolent Institution (RABI).