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Great British Beef Week
In 2025, Great British Beef Week (GBBW) returned for its 15th year, shining a spotlight on the dedication of British farmers and the naturally delicious beef they produce.
What is Great British Beef Week?
The nationwide campaign celebrates the exceptional taste of British beef, while highlighting the hard work and dedication of the farmers who produce it.
This year, Great British Beef Week was farmer led, putting the faces behind British beef farming at the heart of the campaign.
Through authentic farmer stories on social media, we showcased their passion and commitment to producing naturally delicious British beef.
From these farm case studies to promotional activity with supermarkets and a variety of marketing resources available to order, we spread the message far and wide.
How we supported the campaign
The campaign was a collaboration between all four UK red meat levy boards and supporting industry partners.
Together, we reached more than 4.2m people on social media, with over 880 thousand likes, comments, shares and other interactions.
This was supported by six GBBW events held across the UK.
Our Simply Beef and Lamb social media content was seen 3.7 million times. Throughout the week we shared farmers' stories across Facebook and Instagram to showcase them caring for their land in ways that can also help support wildlife and natural habitats.
Our press activity achieved 233 mentions of GBBW in print, online, radio and TV with a total estimated audience of 18 million including GB News, LBC News and BBC regional spots.
We partnered with a record-breaking eight major supermarkets to add four million GBBW stickers to beef products in-store, supported by adverts in Sainsbury’s Magazine and Waitrose Weekend and retailer social media activity.
We also created a suite of shareable resources – including social media graphics, recipe leaflets, stickers, children’s activity sheets and eye-catching farmgate banners – to help spread the message with customers, friends and family.
Get involved
Although GBBW is over for another year, you can still support our activity and raise the profile of British beef:
Founded by Ladies in Beef (LiB), Great British Beef Week is supported by the Agriculture and Horticulture Development Board (AHDB), Hybu Cig Cymru – Meat Promotion Wales (HCC), the Livestock and Meat Commission for Northern Ireland (LMC), the National Farmers Union (NFU), Quality Meat Scotland (QMS), Red Tractor and the Royal Agricultural Benevolent Institution (RABI).