British cheese takes centre stage in Vegas

Dairy exporters have taken centre stage in Las Vegas to showcase world-class British cheese at an exclusive event for key buyers.

Sixteen exporters took part in the AHDB-hosted British Cheese Night at the Foundation Rooms, Mandalay Bay Hotel.

The event, which coincided with the Winter Fancy Food Show, brought together exporters with existing and potential customers.

It attracted more than 80 high-end buyers from hotels and retailers, chefs and distributors and included cheese displays and tastings, underlining what British dairy exporters have to offer.

Lucy Randolph, AHDB Head of International Trade Development (Dairy), said:

“Our British Cheese Night was a great success. This is the second year we have run this event which provides a fantastic opportunity for British cheese exporters to showcase their world-class products to high-end buyers in this sought-after venue.

"Last year’s event helped deliver some significant business wins for exporters who took part and our ambition is for this year’s event to replicate and build on that that success.”

The USA is the UK’s second biggest dairy export market and AHDB analysis has highlighted further opportunities over the next decade with increasing levels of cheese consumption.

Lucy added:

“There are considerable potential long-term opportunities in the USA for the British dairy sector, building on our current successes in that market.

"AHDB is committed to working with industry to capitalise on those opportunities and our British Cheese Night has a key role to play in helping realise that ambition.

“Our aim is to grow the event to become the go-to annual dairy showcase in the industry calendar for buyers in the USA and help our exporters gain a stronger foothold in the US market.”

Further details about export opportunities for UK dairy in specific regions around the world can be found in the AHDB analysis Prospects for UK agri-food exports.