Results of Shape the Future voting for Beef & Lamb

In April and May 2022, every levy payer was invited to have their say on how the levy was spent. This was the first step in delivering our promise to put you at the heart of everything we do.

Levy payers were asked to score on a 1 to 5 scale which areas of work were the most important to them. They also had the opportunity to post individual comments.

All areas of work achieved good scores. While lower scores were given to pre-farmgate areas (such as animal health and welfare, and the environment), the sector council recognises much of this work is vital to underpin the reputation of the sector and so must be preserved. For example, collecting data on antibiotic usage via the electronic Medicine Hub will be essential to defend the sector against unfair criticism. Also, environmental data and evidence are used to inform consumers and government, and to rebuff mistruths about the sector’s impact.