Content related to the sectors: beef-lamb

9 June 2026

Trade and production: Malaysia

Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) Malaysia

22 June 2023

Beyond Borders: download the strategy

Download a copy of the Beyond borders strategy

5 October 2026

Understanding red meat buying behaviours in the Middle East

Middle East consumer analysis reveals that Quality, Halal Assurance and Taste are vital components for red meat buying decisions.

9 June 2023

Assessing attitudes towards the Landscape Recovery scheme

How are farmers feeling about the major changes occurring in domestic agricultural policy, and what are their attitudes towards the Landscape Recovery scheme? Why have some chosen to apply and participate in the scheme, and some not? Read our latest research with Harper Adams University to find out.

19 March 2025

Beyond Borders: working together for your export success

Our strategy includes plans to encourage more businesses to develop their export potential with the help of enhanced AHDB services

9 June 2026

Trade and production: Chile

Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) Chile

8 May 2026

Silage – why it is important to analyse

Understanding the grass quality will enable you to plan for silage fermentation and help you plan your grass and forage throughout the season

2 January 2024

Shoppers against meat and meat-free products being displayed together in store

60% of shoppers agreed meat-free products should be displayed in a different place to meat products.

2 January 2024

Meat packaging better liked by shoppers than meat-free

Shoppers are fond of meat packaging with 70% likeability on average across the three meat packs tested.

1 May 2026

Grazing and grass growth – a strategic farm update

Strategic dairy farmer Tim Downes gives an update on this year’s grazing, silage and grass growth

3 July 2025

What can the UK learn from successful agricultural exporters around the globe?

This section examines what other countries are doing to support their own producers when they access overseas markets

2 January 2024

Some meat-free products could be confusing to shoppers

There is a level of awareness with consumers that meat-free products are trying replicate meat, with 69% agreeing meat-free products try to describe themselves in a way that sounds like meat.