Beef & Lamb

15 October 2019

What really drives consumers to buy particular products? We explore pre- and in-store influences across different meats, cuts and shopper missions; guiding retailer and producer strategies to improve category performance.

27 November 2019

The value of the eating-out market is nearly as big as retail, highlighting its importance to understand as a category. Find out about market performance, with a deep dive on proteins, and wider category trends.

7 November 2018

The Agriculture and Horticulture Development Board (AHDB) is looking to recruit up to 15 new board members across its six sectors.

6 November 2018

Many of the current intensive livestock production systems require the provision of a controlled environment for housed stock. This handbook covers some of the fundamental principles involved in controlled environment. Some practical systems and equipment are illustrated and design examples are given in the appendices.

9 April 2025

AI is not traditionally used in beef cattle, however it can have many benefits, allowing farmers to select bulls that are suited to their herd’s breeding programme without the expense of buying and keeping a bull. This document looks in detail at all aspects of AI and oestrus synchronisation in beef cattle

31 October 2018

AHDB Beef & Lamb is urging anyone in the beef industry with an interest in beef cattle nutrition and performance to get involved in helping to shape a new project to deliver improved beef cattle feeding guidelines.

29 March 2019

The extreme weather of 2018 has made its mark on pork, beef and lamb production, according to AHDB’s latest Red Meat Outlooks.

21 February 2019

The latest edition of The Bulletin is now available to download.

17 October 2018

13 September 2024

The purpose of this guide is to demonstrate how lean lamb can be promoted to consumers accurately using scientifically substantiated nutrition and health claims expressed in consumer-friendly language.

13 August 2024

The purpose of this guide is to demonstrate how lean beef can be promoted to consumers accurately using scientifically substantiated nutrition and health claims expressed in consumer-friendly language.

15 October 2018

A review of activity carried out by AHDB Beef & Lamb during the 2017/18 financial year.