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Health and diet choices
26 November 2019
Flexitarians are on the rise but has veganism been over-stated? How has market saturation affected meat and dairy sales?
3 September 2024
Tools, inspiration, innovation and news from AHDB's Trade team
6 December 2021
We explore how engaged consumers are with food production issues, which elements of the food system are most trusted, how demonstrating shared values can boost trust, where consumers get their information from and will look at potential barriers to trust in the future.
23 September 2019
Make the most of trends, AHDB research and data to understand the modern shopper
18 December 2024
Dr Emily MacDonagh (Andre) has transformed into a real-life iron woman.
15 November 2023
TV Doctor, Dr Ranj Singh, NHS doctor and TV celebrity, joined a morning milk round to deliver health advice to households as part of AHDB’s We Eat Balanced campaign.
12 November 2024
Former Lioness Anita Asante transforms into an ACTUAL lioness to encourage girls to eat like their sporting heroes as part of AHDB’s We Eat Balanced campaign.
11 March 2020
Is the meaning of 'health' evolving? We explore how health is increasingly subjective, how the supply chain is reacting to these changing needs, as well as opportunities for the future.
19 March 2025
Our expert analysis of market activity in dairy, pork, beef, lamb, cereals and oilseeds
16 August 2019
We spend £1.6bn a year on home baking in the UK, but it’s a category in decline. The potential market for pre-packed flour and butter is large...
12 January 2024
How eating pork can contribute to good health and wellbeing
9 November 2020
We all know lamb tastes great - but did you know it's good for you, too?