Innovation

12 February 2024

Shoppers want to be inspired by red meat labelling, with tasty food imagery and cooking details a key driver of purchase.

12 February 2024

After shoppers have been tempted by inspiration on pack, they look to make informed choices around health.

12 February 2024

To try and reduce clutter on labels but still provide all the information shoppers may be looking for, QR codes are a good option.

13 January 2026

As the fourth instalment of our Reinventing Retail series, AHDB has undertaken research with the aim to understand how red meat packaging and labelling can be optimised.

2 January 2024

Online shopping is growing and red meat sales increased 57% on year. However, there are barriers to shopping for red meat online and it doesn't achieve its fair share of the market.

15 July 2021

Growing by 20% in value over the past five years, the Added Value category is now worth almost £900m. It has therefore been an important contributor to growth for the meat industry, as can command a premium with shoppers. Understand how innovation can help address health and quality concerns, as well as how clear signalling of its areas of strength – taste and convenience – can help in-store conversion.

16 January 2020

A range of cuts created from the forequarter that aim to stimulate new ideas in the retail and foodservice sector.

30 November 2020

Celebrations and seasonal events boost food spend significantly. Explore how Christmas, Easter, Halloween and other events affect sales of meat, dairy and potatoes.

7 October 2026

Tools, inspiration, innovation and news from AHDB's Trade team

11 March 2020

Is the meaning of 'health' evolving? We explore how health is increasingly subjective, how the supply chain is reacting to these changing needs, as well as opportunities for the future.

27 November 2019

The value of the eating-out market is nearly as big as retail, highlighting its importance to understand as a category. Find out about market performance, with a deep dive on proteins, and wider category trends.

12 March 2019

Foodservice is an entry point for world cuisines into our lives but who are the biggest players and who is at risk of losing out?

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