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Consumer insight
12 May 2022
Within this report, we investigate whether the EU referendum is likely to deliver a boost for domestic growers and producers on the back of improved consumer sentiment towards buying British. We look at how shopper behaviour may be impacted going forward and look to see if there is any evidence of change so far.
8 March 2021
This report explores key areas in which young consumers’ habits differ from the rest of the population and considers what challenges and opportunities this may pose for the food and agriculture industries.
16 August 2019
In an age of the time-poor consumer, fuelled by ready meals and hyper-convenience, there is still a strong urge for many to try cooking from scratch.
16 August 2019
A summary of key trends seen across food service menus Spring/Summer 2018
4 June 2019
A snapshot of online and convenience channels and their market share
23 August 2024
In April 2018, as Brexit drew closer, AHDB produced a comprehensive market report to explore the opportunities new export markets presented for British food and farming products.
4 June 2019
The over-65 age range increased their visits to pubs and restaurants last year
20 August 2019
British adults are as worried about plastic waste as Brexit
5 March 2025
How can the bread category evolve to combat changing consumer attitudes?
4 June 2019
A look at market trends and consumer shopping patterns within the sliced cooked meat market
