Consumer insight

2 September 2026

Outdoor-bred pig meat is an important part of the pig meat category, accounting for 12% of volumes sold in retail.

2 September 2026

Our new research shows that Gen Z consumers are not turning their backs on British farming – they simply do not have enough exposure to it.

2 September 2026

Our research looks at Gen Z's relationship with farming and how to build stronger connections with this influential consumer group.

6 August 2026

Sales through delivery apps are continuing to grow with new opportunities for red meat

9 July 2026

A look at how UK in-home eating habits have evolved over the last decade, shaped by changing lifestyles, health priorities and the rise of eating occasions at home.

3 July 2026

We take a look at which beef breeds are most popular on pack, how consumers perceive them, and how this links to cattle supplies.

22 June 2026

UK food prices have risen 39% since 2020 and new global pressures point to another period of volatility in late 2026.

29 June 2026

Monthly round-up of key dairy market analysis

11 June 2026

Where are dairy markets headed next and what will it mean for GB dairy farmers? The view from Europe's Eucolait conference.

8 June 2026

Join us at the Drumgoon Dairy roadshow this summer.

5 June 2026

Our new research has explored new dining-out trends and how red meat and dairy are evolving to meet changing consumer expectations.

2 June 2026

Easter 2026 showed that shoppers still want to celebrate but value played a bigger role in what they bought, we look at what impact this had on pork, lamb and beef and which protein was the standout performer.

×