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Consumer insight
1 December 2025
Christmas 2025 promises a feast of flavour and innovation, as timeless traditions blend with modern convenience, according to our festive food predictions.
1 December 2025
Beef and veal inflation hit 27% in October 2025, just 0.1% higher than September, signalling a potential slow-down in the rate of beef retail price rises.
1 December 2025
As Christmas approaches, demand for red meat and dairy is set to be shaped by a blend of tradition, economic caution, and evolving consumer priorities.
4 November 2025
Consumer preferences are evolving and there is increasing demand for products which deliver on quality and versatility which is good news for premium cheese and yogurts
2 December 2025
Choosing the right break crop can unlock new potential in your rotation – but where do you start?
30 October 2025
Barbecue occasions rose to 73 million this summer and were more valuable to retailers.
22 October 2025
Consumer confidence is rising through the agricultural supply chain, with farmers seen as experts who deliver on their promises.
24 October 2025
British consumers are more positive about UK agriculture in 2025
16 October 2025
Quarterly round-up of key dairy market analysis from AHDB
7 October 2025
Meat-centred meals have bucked the market trend and grown 10.6% in value, not only through price, but also purchase frequency.
22 January 2026
This roadshow is a collaboration between AHDB and Agricology, a free knowledge platform that supports farmers in adopting agroecological and regenerative practices through practical resources, events and partnerships to promote sustainable farming.
21 November 2025
This roadshow is a collaboration between AHDB and Agricology, a free knowledge platform that supports farmers in adopting agroecological and regenerative practices through practical resources, events and partnerships to promote sustainable farming.