Consumer insight

20 February 2025

The Agricultural Price Index (API) reflects the change in the price farmers have paid for goods and services in relation to the base year of 2020. We have seen significant volatility, particularly in agriculture input prices over the last few years, although the latest API release, for November 2024, continues to show a relatively steadier 2024.

20 February 2025

Round up of key dairy market analysis for January

20 February 2025

Which factors impact sales of red meat in the busy Christmas period?

17 February 2025

Fewer people were putting their aprons on and baking at home in 2024

17 February 2025

Taste, simplicity, health and affordability are demanded by consumers that cook at home

23 January 2025

Our latest retail and consumer insight report has shared how meat and dairy performed in the 2024 festive season.

14 January 2025

Grocery sales surpassed £13 billion this Christmas for the first time. Explore our initial analysis of Christmas 2024 performance.

8 January 2025

A new report explores health related shopper habits and how attitudes towards healthy food and fitness have changed over time.

7 January 2025

Consumers are showing a greater focus on diet, fitness and natural food purchases

13 January 2025

Baskets containing primary red meat cuts are nearly twice as likely to contain fresh vegetables and fruits than the average shopping basket.

19 December 2024

What has driven lamb performance in 2024?

4 December 2024

Our prediction for 2024 Christmas food trends

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