Content related to the topic: pork

We are relaunching our standout pork marketing campaign ‘British pork. But not as you know it' on Wednesday 1 October.

We have relaunched the Muck Free Truck campaign with a bold new slogan – Muck Off! – to strengthen biosecurity across the UK pig industry

EU pork production saw an increase of 3% in the first six months of the year compared to 2024. Production rose to 10.91 Mt, an increase of 341,000 t.

Find out how to make sure your pig movements comply with UK law.

First launched in 2019, the Muck Free Truck campaign has been refreshed for 2025.

Market access watch is a blog series exploring how global trade shifts are reshaping access to key meat markets.

Our pork marketing campaign is returning to screens in October, bringing back its bold and creative approach across multiple platforms.

We are in the process of moving the UK Pig Industry Welfare Training to a new platform.

British beef exporters have been gearing up to benefit from the Economic Prosperity Deal agreed with the USA.

We have teamed up with the NPA and Pig World to draw attention to African swine fever (ASF) and encourage industry-wide action to prevent it.

Mark Haighton has been appointed as AHDB's new Pork Sector Director, taking over from Angela Christison.

US pig prices strengthened in mid-2025, with July carcase values up 15% year-on-year as tighter supplies lifted margins.