Lucy Rabjohn

Lucy Rabjohn joined AHDB in May 2026 as a Retail and Consumer Insight Analyst. She is currently finishing her PhD in Marketing at the University of Birmingham, where her research focuses on consumer insights, with a particular emphasis on consumer food behavioural change during periods of crisis. Alongside her research role, Lucy has worked as a lecturer on modules ranging from consumer behaviour, marketing and event management.

Lucy holds a BA in History (International focus) and an MSc in International Business. She is awaiting the award of her PhD in Marketing. Her work has also been published in the Routledge Companion to Critical Marketing.

Outside of work, Lucy can often be found with a fantasy book in hand or exploring new coffee shops around the West Midlands.