Dairy in China – Consumer insights webinar

Join us online to learn more about evolving consumer trends for dairy in China ahead of Food and Hotel China 2026.

We have commissioned consumer insights work with research partner Trajectory. In this research, we explore shopping and consumption behaviour for cheese, butter and ice cream for both retail and foodservice.

We deep dive into drivers and barriers to purchase, the role that country of origin plays in decision making and consumer opinion of British dairy.

We also explore the types of messages and claims for dairy products that are motivating to key consumer groups.

Whether you’re already established in the Chinese market, looking to start exporting or just want to know more about export opportunities, now is a great opportunity to join us!