Turning milk price signals into on-farm action

Milk price volatility continues to create uncertainty for dairy businesses, raising questions about what current market signals mean for your farm and how you can plan with confidence for the year ahead.

Join us for a practical, farmer-focused webinar with Susie Stannard (AHDB, Market Intelligence), Oli Hall (Andersons) and a dairy farmer. You’ll get a clear insight into milk price movements, global market drivers and the outlook for 2026, alongside practical approaches to building business resilience and supporting on-farm decision making. The session will finish with a live Q&A, giving you the chance to put your questions directly to the panel.

In this webinar, you will:

• Understand what’s driving current milk price movements in the UK and globally
• Explore practical business responses under different milk price scenarios
• Hear a farmer’s perspective on decision making in today’s market
• Discover AHDB tools and resources to support planning and resilience