Vietnam and South Korea market insights webinar

During this webinar, we'll showcase new B2B research from Vietnam and South Korea, two strategically important markets where demand for imported pork, particularly offal, continues to rise.

Working directly with importers and distributors on the ground, this research uncovers how decisions are made, what drives purchasing behaviour and where the biggest opportunities exist for British exporters.

Our research partners will discuss:

• How Vietnamese and South Korean importers perceive imported pork, including views on the UK
• The key product attributes influencing sourcing decisions, from food safety and traceability, to quality and value insights into consumer trends shaping demand in both markets
• What support importers want from international suppliers
• Where the strongest opportunities lie for UK exporters looking to grow market share

Whether you're exploring new routes into Asia or looking to strengthen your export strategy, this session will provide practical, evidence-based insight to help you position your business confidently and competitively.

Don’t miss this opportunity to hear directly from the research team and gain valuable market intelligence to support your export ambitions.