AHDB welcomes Food Standards Scotland research

AHDB welcomes the findings from this new research by Food Standards Scotland (FSS), particularly as it reinforces the Eatwell Guide's dietary recommendations. Meat and dairy have an important role to play as part of a healthy, balanced diet. 

We do not believe in a one-size-fits-all message to cut meat and dairy consumption as it could lead to nutritional inadequacy among vulnerable groups, including those who already have poor diets.

We acknowledge that if people who are classed as high consumers of red and red processed meat reduced their intake to 70 g or less per day, significant progress could be made towards the Climate Change Committee's targets.

However, the underconsumption of meat and dairy is as much a problem as their overconsumption. One of the key findings of the report revealed that modelling completed by the University of Edinburgh showed that many population sub-groups are already at risk of low micronutrient intakes, and these may be worsened by a reduction in meat and/or dairy intakes, particularly if these are not replaced with suitable alternatives.

We advocate for a considered approach that promotes greater adherence to the Eatwell Guide recommendations, which can include 70 g red meat per day for a balanced and healthy diet.

Lean red meat, when consumed as part of a healthy and balanced diet, provides essential nutrients such as protein, iron, zinc, and vitamin B. AHDB's long-running Let’s Eat Balanced marketing campaign aims to inform consumers of the positive aspects of incorporating red meat responsibly into their diets.