British dairy lands on global shelves

British dairy has enjoyed a strong presence overseas this autumn, with major retail promotions in both Thailand and the USA introducing thousands of new consumers to the quality and character of British products.

These activities, delivered through our in-market teams, are helping open doors at a time when UK dairy exports are already showing impressive growth.

In Thailand, retailer TOPS, part of Central Retail, ran a two-week ‘Discover UK’ event in November. Working with our Asia representative, Karen Liao, the promotion showcased seven British dairy brands across 22 Tops Food Hall stores and two Tops Fine Food locations.

The campaign puts British cheese and dairy in front of an increasingly international consumer base, offering shoppers the chance to explore taste, provenance and the stories behind the products.

For a market where demand for premium imported dairy continues to rise, this visibility helps build long-term opportunities for British suppliers and the farmers behind them.

Across the Atlantic, our USA representative, Victor Willis, supported a significant in-store promotion with Angelo Caputo’s Fresh Markets, where nine British dairy brands were featured throughout October.

The activity included 34 live tasting demos, prominent signage, promotional pricing and targeted print and digital advertising.

Many customers discovered British cheese for the first time, with reactions that highlighted the craftsmanship, regional heritage and quality that define British dairy.

These promotions come at a time when export performance is moving in a positive direction. With £1.6bn already exported in 2025, the UK is on track to easily exceed last year’s values.

Recently released figures show:

• UK dairy export volumes for Q3 2025 grew by 5.5% year-on-year to reach 294,000 t
• Export value increased 13.7% to £529m, reflecting higher demand and improved returns
• Cheese exports reached their highest Q3 level in six years, underlining the strong global appeal of Britain’s diverse cheese offering

By raising awareness of British dairy abroad, in-store promotions like these play a practical role in strengthening demand and opening new routes for value-added products.

They show that quality products from British farms resonate far beyond our borders.