British red meat in spotlight at major US trade show

This weekend, we will take part in the National Restaurant Association (NRA) Show in Chicago. British beef, lamb and pork will be in the spotlight at this major US trade show, exploring opportunities in the foodservice sector.

The event, which runs from 18−21 May, will provide a platform for us to showcase quality British beef, lamb and pork to professionals in the USA restaurant, foodservice and hospitality sector.

Our analysis has identified opportunities for the export of premium red meat products to the US. Consumer data highlights that the quality and naturalness of lamb is increasingly important to US shoppers. The analysis has also highlighted opportunities for high-welfare pork and grass-fed beef among US consumers.

Susana Morris, AHDB Senior Trade Development Manager, said:

“The NRA is a key event in the USA calendar and presents us with a fantastic opportunity to showcase quality British red meat to key buyers in its foodservice sector.

“It will help us learn more about trends in USA foodservice and identify where the growing opportunities are. For example, the demand for halal meat is growing in the north-east of the US, presenting further opportunities for UK lamb exports with domestic production in the US expected to fall this year.

“We will continue to work collaboratively with industry and government to identify further opportunities for our red meat exporters and help them capitalise on these export opportunities in the USA and the wider North America region.”