BUCS Super Rugby kicks off with AHDB Milk Every Moment sponsorship

Our Milk Every Moment campaign will be the title sponsor of the BUCS flagship rugby competition, which will be renamed the BUCS Super Rugby Milk Championships.

The sponsorship includes the established men’s event and for the first time, the women’s competition.

The women’s BUCS Super Rugby will provide a platform to aid female players at institutions in England, Wales, and Scotland to develop their game.

Sponsoring BUCS Super Rugby forms part of the overall partnership between AHDB and British Universities and Colleges Sport (BUCS).

The Milk Every Moment campaign aims to create a positive association between milk consumption and sporting performance within the university and college community.

Paul Flanagan, AHDB Dairy Sector Director, said:

“We are strong supporters of women’s sport and are delighted that Milk Every Moment is helping to facilitate this move to a higher-level competition.

"By working together, we are keen to showcase the important role milk can play in supporting young people’s sport and fitness goals.”

Will Roberts, CEO of BUCS, said:

“I’m thrilled that our Women’s BUCS Super Rugby competition will take place for the first time this coming season.

"The BSR programme has benefitted greatly from BUCS’ ongoing relationship with AHDB and its Milk Every Moment campaign, which highlights the numerous benefits of milk to young students involved in sport.”

So far, over 90 female players have come through the Women’s National League system and gone on to play in top-flight competitions (Premiership Women’s Rugby and Celtic Challenge).

This includes Emma Sing (Hartpury), Gwen Crabb (Cardiff Met) and Meryl Smith (Edinburgh).

The Women’s BUCS Super Rugby competition starts Friday, 13 September with a showpiece fixture between Edinburgh and defending champions Hartpury at The Hive, Murrayfield.

The knockout competition culminates in early 2025 with a showpiece finals day featuring both fixtures.

BUCS will stream the fixture for free through a new BSR-focused YouTube channel, and you can continue to follow both the Men’s and Women’s competitions throughout the 2024–2025 season on social media.