Dairy retail performance – 25 January 2025

Thursday, 27 February 2025

During the 52 weeks ending 25 January 2025, volumes of cow’s dairy declined by 0.5% year-on-year (NIQ Homescan POD, Total GB).  Spend on cow’s dairy grew by 0.8% year-on-year, driven by growth in average prices of 1.3%.  

Cow’s milk volumescontinue to decrease (-1.8%) year-on-year (NIQ, 52 w/e 25 January 2025) with a corresponding decline in spend of -4.6%, driven by a decline in frequency of purchase and volume purchased per trip. Declines were seen for both semi-skimmed and skimmed cow’s milk, while whole milk continued to see volume growth (+2.8%). 

Cow’s cheeseremains in volume growth, up 4.2% year-on-year, and spend increased by 2.5% despite average prices decreasing by 1.6% (NIQ, 52 w/e 25 January 2025). Cheddar, which represents 41.4% of all cow cheese volumes, saw a 5.0% increase in volumes. Almost all cow cheeses saw volume growth which the except of Stilton and British blue cheese that declined 1.1% year-on-year. 

Cow's butter,at a total level, saw a volume decline of 3.4% and a spend decline of 0.1% (NIQ, 52 w/e 25 January 2025), driven primarily by a decline in sales of butter spreads (-7.3%). Block butter, however, continued to see volume increases of 7.0%.  Plant-based spread volumes also continued to increase (+7.7%), potentially driven by lower average prices.  

Cow's yoghurt, yoghurt drinks and fromage frais volumescontinue to grow(+6.2%),withspend increasingby 7.7%(NIQ, 52 w/e 25 January 2025). All products saw volume growth during the period, with the exception of fromage frais. Cow’s standard plain yoghurt saw the fastest growth of 21.9% year-on-year, while cow’s healthy yoghurts saw the greatest actual growth with a 16.0% increase year-on-year. 

Cow's creamvolumes grew by 1.9% year-on-year, primarily driven by increased frequency of purchase and increased in volume per shop (NIQ, 52 w/e 25 January 2025). Double and sour cream experienced volume growth.  

See the full data and these insights visualised on ourGB household dairy purchasesretail dashboard.  

 

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Emma Wantling

Retail and Consumer Insight Manager

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