Eat them to Defeat Them
Friday, 25 January 2019
Have you seen the Veg Power advert?
A new campaign to encourage everyone to eat more vegetables was shown for the first time on ITV on Friday 25 January.
The adverts have been developed by a group of industry experts in response to the concern that 80% of children aren’t eating enough vegetables.
The idea behind the Veg Invasion advertising is to encourage children to want to eat more vegetables by turning it into a game, rather than telling them (yet again) that it’s good for them.
ITV has donated £2m of advertising space on their channel, and the creative has been delivered by leading agency Adam and Eve.
At AHDB we are offering financial and in-kind support to Veg Power and we would like your support too. Please help the campaign on social media, using #EatThemToDefeatThem.
A social media kit is available to download for you to use.
Look out for adverts across ITV over the next few weeks.