Content related to the topic: promotion

5 March 2025

Meat and dairy reign supreme in January as plant-based alternatives see decline

Find out how meat and dairy products performed against their counterparts in January 2025

4 March 2025

Blog: Championing British pork and unlocking value for farmers

Graham Wilkinson reflects on his first 12 months as CEO at AHDB.

26 February 2025

Highlighting the benefit of British red meat, dairy and cereals during Ramadan

Find out how we will be showcasing the use of British lamb, beef, dairy and cereals during the festival of Ramadan.

4 March 2025

Connecting farmers, retailers and consumers

Learn how our Retail team bridges the gap between farmers and supermarkets

30 January 2025

New marketing campaign showcases British pork like never before

A new advert championing British pork as a delicious, healthy and versatile choice for families hits TV screens in February.

5 March 2025

This is British pork. But not as you know it

British pork returns to screens in February as part of our exciting new marketing campaign.

6 February 2025

Using marketing to build relationships with consumers

Read about some of the ways we’re engaging with consumers and encouraging them to buy British pork.

2 January 2025

Let’s Eat Balanced: Highlighting the taste, nutritional benefits and trust in British farming

Our Let’s Eat Balanced marketing campaign will be running from 1–31 January 2025.

3 January 2025

New year, new pork campaign

Look out for our new advert, which is set to debut in February

25 November 2024

Milk Every Moment campaign makes a splash

Our newly recruited student activators were out in full force at the recent British Universities and Colleges Sport (BUCS) short course swimming championships.

6 November 2024

Behind the scenes of an AHDB pork marketing shoot

Our marketing team recently travelled to Manchester for an exciting cook-up, where they worked on perfecting recipes for our upcoming campaign.

21 October 2024

UK red meat and dairy takes centre stage in landmark year for SIAL

Thirteen red meat export businesses have joined AHDB at the SIAL trade show in Paris, which is celebrating its 60th anniversary this year, to promote beef, lamb and pork.