Content related to the topic: promotion

16 April 2026

Milk Championships hit full stride

As title sponsor of the Super Rugby Milk Championships, we’re putting milk at the centre of student sport.

9 April 2026

Great British Beef Week 2026 celebrates locally sourced British beef

Great British Beef Week 2026 will shine a light on the vital role of farm shops and local butchers in bringing naturally delicious British beef to tables across the UK.

9 March 2026

Student survey shows rising trust in milk’s nutritional power

Results from our Milk Every Moment campaign student survey reveal a significant uplift in students’ appreciation for milk and its nutritional benefits.

9 March 2026

Meat shopper journey: The purchase journey in summary

9 March 2026

Meat shopper journey: In-store shopper behaviour

Meat shopper journey: How do shoppers behave when purchasing meat and what influences them at fixture?

5 February 2026

Bringing the taste of UK dairy to Kuwait

We partnered with Lulu Hypermarket Kuwait and the UK’s Department for Business and Trade to launch a British dairy promotion across Kuwait.

3 February 2026

Pork marketing campaign returns bigger than ever

Our ‘This is British pork. But not as you know it’ campaign has returned for the first of three bursts of TV-led activity this year.

16 January 2026

Christmas 2025: A boost for butter and is lamb the new turkey?

We've analysed Christmas grocery sales and the data reveals some surprising trends.

23 January 2026

Let’s Eat Balanced marks five years of success supporting British farming

Five years on from its launch, Let’s Eat Balanced continues to help people understand the nutritional benefits of British beef, lamb and dairy.

14 January 2026

Appetite for British dairy and red meat highlights export opportunities to North America

We've explored future opportunities for exports of quality British dairy and red meat to North America.

13 January 2026

British pork consumption is on the rise

Liam Byrne, our Domestic & International Marketing Director, explains how our campaigns have reshaped the way people think about British pork.

25 November 2025

UK pig meat exports strengthen

Jonathan Eckley summarises the export landscape for British pork during the first half of this year and explains how relationships and collaboration remain critical.