Promotion

25 November 2025

Jonathan Eckley summarises the export landscape for British pork during the first half of this year and explains how relationships and collaboration remain critical.

18 November 2025

Our Let’s Eat Balanced dairy campaign delivered impressive results from its January 2025 burst.

12 November 2025

Our Milk Every Moment campaign is taking a fresh approach to its university engagement this year, with more student ambassadors and a wider presence at BUCS sporting events across the UK.

6 October 2025

Milk Every Moment kicks off its second year of promoting milk as a healthy choice for sporting students.

1 October 2025

Find out how our sponsorship of the BUCS Super Rugby Milk Championships has supported women’s teams across Great Britain.

8 October 2025

We are relaunching our standout pork marketing campaign ‘British pork. But not as you know it' on Wednesday 1 October.

15 September 2025

Our pork marketing campaign is returning to screens in October, bringing back its bold and creative approach across multiple platforms.

8 September 2025

Let’s Eat Balanced returns from 1–30 September, championing British beef, lamb, and dairy—and highlighting their role in a healthy, balanced diet to millions of consumers across the UK.

19 August 2025

Love Lamb Week will see a raft of industry activity to celebrate lamb, its versatility and nutrition, and the farmers and landscapes involved in its production.

18 July 2025

Find out how we inspired a team of young chefs from top London hotels and restaurants on a farm-to-fork experience.

9 July 2025

Glen Nimmo, Pork Sector Council Chair, shares his thoughts on our latest pork marketing activities.

2 July 2025

AHDB has launched a new youth-focused British dairy campaign to coincide with the 2025 UEFA Women’s Euro football championships.

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