Content related to the sectors: beef-lamb

12 March 2026

Spring nitrogen planning: Using excess winter rainfall data

Grass growth has started in parts of the country, but the extreme levels of rainfall across much of the UK will influence early spring nutrient decisions.

1 April 2026

Responsible and sustainable use of parasiticides

Using medicines responsibly ensures products are only used when necessary, ideally supported by a diagnosis or a risk assessment.

22 April 2026

Bluetongue virus impact: Lambing 2026

During this webinar we'll share the latest updates on the current bluetongue virus (BTV) situation and the impact on lambing.

29 April 2026

Bluetongue virus impact: Calving 2026

During this webinar we'll share the latest updates on the current bluetongue virus (BTV) situation and the impact on calving.

10 March 2026

What really drives meat purchases?

Results from market research reveal a clear gap between what shoppers say they do and how they actually behave in-store.

11 March 2026

Important update on AHDB’s deadweight sheep price reporting

Explaining the changes to our deadweight sheep price reporting as new legislation comes into effect.

9 March 2026

Red meat retail performance – 22 February 2026

Red meat retail performance for the week ending 22 February 2026.

9 March 2026

Meat shopper journey: The purchase journey in summary

9 March 2026

Meat shopper journey: In-store shopper behaviour

Meat shopper journey: How do shoppers behave when purchasing meat and what influences them at fixture?

9 March 2026

Meat shopper journey: Meat - the say-do gap

The second stage of the meat shopper journey is the say-do gap. We look at the differences between the claimed drivers and what actually influences shoppers in-store.

9 March 2026

Meat shopper journey: The planning process

The first stage of the meat shopper journey is pre-store. We look at how shoppers plan their meals, at what level and what influences their decisions.

5 March 2026

Halal demand across Europe

UK halal exports: where the opportunities lie in France, Germany and the Netherlands.