Lamb

15 October 2019

What really drives consumers to buy particular products? We explore pre- and in-store influences across different meats, cuts and shopper missions; guiding retailer and producer strategies to improve category performance.

27 November 2019

The value of the eating-out market is nearly as big as retail, highlighting its importance to understand as a category. Find out about market performance, with a deep dive on proteins, and wider category trends.

2 November 2018

Electronic Identification (EID) can make it far easier to record and monitor performance on farm and can therefore contribute significantly to the improved management of cattle and sheep. This document looks at the benefits of EID and explains the hardware and software required

29 March 2019

The extreme weather of 2018 has made its mark on pork, beef and lamb production, according to AHDB’s latest Red Meat Outlooks.

21 February 2019

The latest edition of The Bulletin is now available to download.

17 October 2018

13 September 2024

The purpose of this guide is to demonstrate how lean lamb can be promoted to consumers accurately using scientifically substantiated nutrition and health claims expressed in consumer-friendly language.

15 October 2018

A review of activity carried out by AHDB Beef & Lamb during the 2017/18 financial year.

8 October 2018

Two farmer representatives from England and one from Wales are sought for a sheep industry group to help shape the focus of the UK sheep industry.

17 October 2018

Bedding has a significant bearing on animal health and welfare. The bedding materials directory provides a summary of the different materials that can be used in cattle and sheep housing.

5 November 2018

The R&D Review is a summary of some of the work the Beef & Lamb sector is carrying out on behalf of levy payers to help their businesses become more efficient and sustainable.

2 November 2018

Common rush infestation is mainly a problem in permanent pastures and rough grazings on poorly drained soils in high rainfall areas. Once established, rush plants can impede soil drainage and reduce sward productivity. This publication looks at how to manage and control the common rush