Content related to the topic: beef-lamb

28 October 2024

Comparison report of international beef and lamb standards (Part 3)

This review delivers a clear comparison of the different standards and regulatory requirements faced within North America

28 October 2024

Comparison report of international beef and lamb standards (Part 4)

This review delivers a clear comparison of the different standards and regulatory requirements faced within South America

5 October 2026

Long-term protein trends explored

Long term, red meat has lost share to white meat and convenience products.

1 March 2024

Reducing lameness in sheep

Lameness is a common heath and welfare issue that has a negative impact on ewe fertility, lamb growth rates and longevity. It can cause considerable pain and discomfort to the affected sheep, while incurring financial loss to your business.

12 February 2024

Hierarchy level 2 – Inform on provenance and assurance

After shoppers have been tempted by inspiration on pack, they look to make informed choices around provenance.

10 May 2024

Hierarchy level 3 – Reassurance on environment and farming

Within the hierarchy of information, sustainability and animal welfare specifics were seen as nice to have rather than essential on packs.

12 February 2024

Hierarchy level 1 – Inspire with imagery and cooking details

Shoppers want to be inspired by red meat labelling, with tasty food imagery and cooking details a key driver of purchase.

12 February 2024

Hierarchy level 2 – Inform on health

After shoppers have been tempted by inspiration on pack, they look to make informed choices around health.

12 February 2024

Optimising Meat Labelling - Label format

To try and reduce clutter on labels but still provide all the information shoppers may be looking for, QR codes are a good option.

13 January 2026

Consumer insights: Optimising red meat labelling

As the fourth instalment of our Reinventing Retail series, AHDB has undertaken research with the aim to understand how red meat packaging and labelling can be optimised.

1 February 2024

Joint-ill in lambs

Learn how to prevent and treat joint infections in young lambs

3 November 2023

Delivering on Beef & Lamb levy investment

How we are delivering on your Beef & Lamb levy investment