Content related to the topic: health-and-diet-choices

5 October 2026

The role of social media on Gen Z views on food

Where do Gen Z source information from for red meat and dairy?

5 October 2026

Gen Z: a generation of health-conscious consumers

What are Gen Z's perceptions of red meat and dairy, and the importance of healthy choices in their diets

8 July 2024

Consumer Focus: Adapting to consumer health needs

Health is a long-standing concern for consumers, and therefore is a topic AHDB monitors regularly.

2 January 2025

Consumer Insights: Understanding consumer needs behind in-home meals

The UK’s 27 million households have a collective 82 billion consumption moments each year, providing a huge opportunity for our industry to influence what people choose to eat

6 August 2024

Retail and consumer insight webinars

Catch up on the retail and consumer insight webinars

15 July 2021

Convenience - the Added Value market for meat

Growing by 20% in value over the past five years, the Added Value category is now worth almost £900m. It has therefore been an important contributor to growth for the meat industry, as can command a premium with shoppers. Understand how innovation can help address health and quality concerns, as well as how clear signalling of its areas of strength – taste and convenience – can help in-store conversion.

30 November 2020

Importance of events for food

Celebrations and seasonal events boost food spend significantly. Explore how Christmas, Easter, Halloween and other events affect sales of meat, dairy and potatoes.

7 October 2026

Trade: meat processing and sales

Tools, inspiration, innovation and news from AHDB's Trade team

6 December 2021

Consumer Insights: Trust, Transparency and Traceability

We explore how engaged consumers are with food production issues, which elements of the food system are most trusted, how demonstrating shared values can boost trust, where consumers get their information from and will look at potential barriers to trust in the future.

18 December 2024

World Iron Awareness Week 2022

Dr Emily MacDonagh (Andre) has transformed into a real-life iron woman.

15 November 2023

Wake Up to B12

TV Doctor, Dr Ranj Singh, NHS doctor and TV celebrity, joined a morning milk round to deliver health advice to households as part of AHDB’s We Eat Balanced campaign.

3 September 2025

Eat like a lioness

Former Lioness Anita Asante transforms into an ACTUAL lioness to encourage girls to eat like their sporting heroes as part of AHDB’s We Eat Balanced campaign.