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Consumer insight
21 February 2023
Share the facts about red meat and nutrition with these useful graphics and messages
14 December 2022
Japan's consumers are wealthy, highly urbanised and ageing. They seek convenient meals to fit around their busy lives and have a strong interest in health and wellbeing. We identify opportunities in Japan for exporters of British foods.
14 December 2022
Chinese consumers are becoming increasingly wealthy and their dietary patterns are changing. We take a look at how these changes are affecting demand for imported food and where the opportunities lie for exporters to China.
14 December 2022
The United States has some of the highest levels of food consumption in the world. We discover how their desire for low cost but high quality affect consumer demand and how premium British products could stand out in this highly competitive market.
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8 December 2021
What's all the fizz about fermented? We take a deep dive into this trend and the latest innovations within the dairy category.
16 August 2019
Food waste costs each household an average of £540 a year. Find out how the industry is responding.
16 August 2019
As the UK population continues to age, the older consumers grow in influence. How do we meet their needs for convenience and healthy ageing? Does the older customer still want to eat meat and two veg and a roast on a Sunday? We discover the evolving needs of those aged 55 and over and how they are embracing change.
12 March 2019
Celebrations are one of the most valuable types of meal, with shoppers willing to spend more for events
8 March 2019
With Christmas round the corner, AHDB has released a new podcast looking at what consumers will be looking out for in the shops this year and what farmers are doing to prepare for the change to come in the New Year.
15 October 2019
What really drives consumers to buy particular products? We explore pre- and in-store influences across different meats, cuts and shopper missions; guiding retailer and producer strategies to improve category performance.