Consumer insight

16 August 2019

Valentine’s Day is a great excuse to treat ourselves and our loved ones, particularly with food.

25 September 2019

Kantar, IGD and Future Thinking join AHDB to analyse opportunities coming from evolving consumer trends

16 August 2019

Oat products have seen increased new product development in the UK over the last 4 years. This is good news for oat farmers who could benefit from increased demand.

25 November 2019

Over the last 25 years, the number of independent butchers in the UK has reduced by 60%. However, this has now steadied as consumers are increasingly willing to shop based on factors other than convenience and price.

16 August 2019

Data suggests consumers are less sensitive to butter prices as prices increase

16 August 2019

Strategies are being put in place to minimise disruption

16 August 2019

The value of the eating-out market is in decline. Tailored offerings are key to appeal to consumer segments.

13 December 2023

Scratch cooking is on the rise. Brexit, higher inflation and increasing prices could be contributing to the trend.

16 August 2019

Increased demand for sausages and bacon, especially at breakfast, has helped to boost pig meat performance in the eating out market.

10 February 2020

The food delivery market has seen double digit growth in the last year as new players enter the market and expand the offering

16 August 2019

This year was particularly strong for smaller roasting joint sizes, party food and fresh cream

16 August 2019

Britain’s love for Cheddar still continues to dominate the cheese market, but continental cheese is getting a boost and consumers don’t need to go far to satisfy their taste for the exotic.

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