Consumer insight

15 November 2023

TV Doctor, Dr Ranj Singh, NHS doctor and TV celebrity, joined a morning milk round to deliver health advice to households as part of AHDB’s We Eat Balanced campaign.

13 December 2023

The campaign is back again this year, running 1 – 7 September and we’d love to have your support

10 May 2023

The campaign is back again this year, running 1 – 7 September and we’d love to have your support

17 August 2023

The campaign is back again this year, running 1 – 7 September and we’d love to have your support

19 August 2022

The campaign is back again this year, running 1 – 7 September and we’d love to have your support

18 December 2024

Dr Emily MacDonagh (Andre) has transformed into a real-life iron woman.

3 September 2025

Former Lioness Anita Asante transforms into an ACTUAL lioness to encourage girls to eat like their sporting heroes as part of AHDB’s We Eat Balanced campaign.

16 August 2019

Mother’s Day was widely celebrated this year as 76% of us treated our mums, according to research by Kantar.

16 August 2019

Easter this year was a hot one, putting shoppers in a good mood for entertaining, but in a less traditional way.

11 March 2020

Is the meaning of 'health' evolving? We explore how health is increasingly subjective, how the supply chain is reacting to these changing needs, as well as opportunities for the future.

16 August 2019

Menus are growing as they cater for more dietary needs. Meat-free is increasing its share of dishes but protein still takes the lions share.

7 August 2025

Our expert analysis of market activity in dairy, pork, beef, lamb, cereals and oilseeds

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