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Consumer insight
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8 December 2021
What's all the fizz about fermented? We take a deep dive into this trend and the latest innovations within the dairy category.
16 August 2019
Food waste costs each household an average of £540 a year. Find out how the industry is responding.
16 August 2019
As the UK population continues to age, the older consumers grow in influence. How do we meet their needs for convenience and healthy ageing? Does the older customer still want to eat meat and two veg and a roast on a Sunday? We discover the evolving needs of those aged 55 and over and how they are embracing change.
12 March 2019
Celebrations are one of the most valuable types of meal, with shoppers willing to spend more for events
8 March 2019
With Christmas round the corner, AHDB has released a new podcast looking at what consumers will be looking out for in the shops this year and what farmers are doing to prepare for the change to come in the New Year.
15 October 2019
What really drives consumers to buy particular products? We explore pre- and in-store influences across different meats, cuts and shopper missions; guiding retailer and producer strategies to improve category performance.
27 November 2019
The value of the eating-out market is nearly as big as retail, highlighting its importance to understand as a category. Find out about market performance, with a deep dive on proteins, and wider category trends.
16 August 2019
In this article you will find a summary of dairy innovations seen across the world
9 October 2018
Vegans make up 2% of the population but interest in plant-based foods extends beyond this group
12 March 2019
With the amount of lamb purchased by British shoppers in decline, how can the industry adapt to get it back on British menus?