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Promotion
15 September 2025
Our pork marketing campaign is returning to screens in October, bringing back its bold and creative approach across multiple platforms.
8 September 2025
Let’s Eat Balanced returns from 1–30 September, championing British beef, lamb, and dairy—and highlighting their role in a healthy, balanced diet to millions of consumers across the UK.
19 August 2025
Love Lamb Week will see a raft of industry activity to celebrate lamb, its versatility and nutrition, and the farmers and landscapes involved in its production.
18 July 2025
Find out how we inspired a team of young chefs from top London hotels and restaurants on a farm-to-fork experience.
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9 July 2025
Glen Nimmo, Pork Sector Council Chair, shares his thoughts on our latest pork marketing activities.
2 July 2025
AHDB has launched a new youth-focused British dairy campaign to coincide with the 2025 UEFA Women’s Euro football championships.
2 July 2025
As part of our 2025 education strategy, we are proud to continue supporting Ladies in Pigs (LIPs) – a dynamic group of women passionate about promoting British pork.
1 July 2025
AHDB’s Domestic and International Marketing Director shares his insights on our marketing activity and explains how we are helping to shift consumer perceptions of pork.
23 June 2025
AHDB’s new marketing campaign, ‘This is British pork. But not as you know it’, reinvigorated public perception of pork and reached audiences who might have overlooked it.
5 June 2025
Over the past year, Love Pork’s social media activities have played a pivotal role in engaging and informing consumers about the benefits of choosing British pork.
21 May 2025
Pigs Tomorrow brought together producers, processors, retailers and policymakers for discussion, insight and strategic direction.
29 April 2025
We're investing in education to spark lifelong curiosity about food, farming and the role British pork plays in a healthy and sustainable diet.