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Promotion
27 May 2025
Discover how we use social media to connect with consumers.
7 September 2022
Our consumer campaign We Eat Balanced returns this week to help protect long term consumer attitudes to British meat and dairy
16 August 2022
James Taylor joined the Beef & Lamb sector council two years ago
7 July 2022
The long-term aim of our consumer marketing campaigns is to stimulate demand for British pork and make it a regular purchase, changing the perception of pork in consumer’s minds and aligning it with what modern, busy households are looking for when making meal choices.
4 April 2022
Ninety-two per cent of consumers agreed the latest AHDB TV advert communicated that pork medallions were a healthy mealtime choice.
30 March 2022
Our marketing campaigns are already changing the way consumers view pork, carefully targeting specific groups of consumers and highlighting different cuts of pork.
4 February 2025
Find out how our marketing activity adds value to the red meat and dairy sectors
24 March 2025
Every year, the UK exports around £1.5 billion worth of red meat around the globe. Find out what motivates consumers around the world to buy British pork.
8 December 2021
Blog looking at the opportunities for UK products if a trade deal is struck with the Gulf Co-operation Council
30 June 2021
Dr Phil Hadley shares his thoughts on the recent announcement that the US is lifting tariffs on UK pork and dairy
19 May 2021
A new summertime campaign is set to launch this May, with Brits encouraged to elevate their barbecues with an array of inspiring recipes featuring a range of cuts.
