Promotion

30 March 2022

Our marketing campaigns are already changing the way consumers view pork, carefully targeting specific groups of consumers and highlighting different cuts of pork.

4 February 2025

Find out how our marketing activity adds value to the red meat and dairy sectors

24 March 2025

Every year, the UK exports around £1.5 billion worth of red meat around the globe. Find out what motivates consumers around the world to buy British pork.

8 December 2021

Blog looking at the opportunities for UK products if a trade deal is struck with the Gulf Co-operation Council

30 June 2021

Dr Phil Hadley shares his thoughts on the recent announcement that the US is lifting tariffs on UK pork and dairy

19 May 2021

A new summertime campaign is set to launch this May, with Brits encouraged to elevate their barbecues with an array of inspiring recipes featuring a range of cuts.

13 February 2024

Fire up For Summer

3 January 2025

Results of AHDB's Summer BBQ Campaign.

30 April 2021

High quality beef and pork from the UK will take centre stage in May with the first in a series of virtual events targeting the US foodservice market.

3 January 2025

See the results of our 2023 health-focused pork campaign

6 January 2023

'One Pot' recipes to highlight pork ease and affordability

19 March 2025

Following the government-led Request for Views, we recognise the importance for change. These are our commitments to levy payers.

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