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Promotion
13 September 2024
The purpose of this guide is to demonstrate how lean lamb can be promoted to consumers accurately using scientifically substantiated nutrition and health claims expressed in consumer-friendly language.
13 August 2024
The purpose of this guide is to demonstrate how lean beef can be promoted to consumers accurately using scientifically substantiated nutrition and health claims expressed in consumer-friendly language.
29 August 2024
Pork nutrition and health claims: understanding the regulations
6 January 2025
The latest £2.5 million phase of the AHDB ‘Pick Pork’ advertising campaign will hit TV screens from Monday (17 September).
13 February 2025
More than 15 million sheep graze on England’s green and pleasant lands and as Love Lamb Week begins, data has revealed the areas and counties in which most flocks are based.
26 June 2018
A £1 million advertising campaign aims to add £6 million to the thin cut steak market over the next three years by engaging new families and young couples
26 June 2018
Almost half a million more shoppers bought fresh pork during the two phases of AHDB Pork’s £3 million midweek meals campaign*.