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Promotion
2 February 2026
Our Let's Eat Balanced consumer campaign highlights the taste and nutritional benefits of British beef, lamb and dairy, as well as showcasing British farming.
30 June 2024
Find out how AHDB uses social media channels to promote and support farming and levy payers.
8 July 2025
Great British Beef Week (GBBW) returns for its 15th year on Wednesday 23 April 2025 – St George's Day.
15 March 2024
We have partnered with musician, TV personality, and Celebrity MasterChef finalist Danny Jones
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14 March 2024
Great British Beef Week returns for its 14th year on Tuesday 23 April 2024 – St. George's Day
28 February 2024
We have won the Marketing Campaign of the Year Award from the Trade Association Forum for our Eat Like a Lioness campaign.
14 February 2024
Could your organisation help dispel myths about livestock and the environment?
12 June 2023
Pork was a best seller on the coronation weekend
23 May 2023
Pigs Tomorrow highlighted key challenges and explored innovation within the global pig farming industry
19 April 2023
British roast beef will be reimagined when a trio of influencers share recipes during Great British Beef Week (23–30 April)
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2 January 2025
AHDB helps time-pressed and cash-strapped families enjoy nutritious mealtimes with our pork campaign