Northumberland: Beef & Lamb - Targeting your market

Join Hexham Auction Mart and AHDB Beef & Lamb for this event focussing on current and future export markets, a butchery masterclass and details of how you can shape the future of beef and lamb, and what you get for your levy. 

On arrival, Martin Eccles, Trade Marketing Executive, AHDB, will provide a live butchery demonstration, focusing on maximising carcase utilisation and creating appealing cuts that suit a changing consumer market 

This event will then include three sessions: 

• Beef and Lamb Export Markets with Jonathan Eckley, Learn which export markets are currently open to English beef and lamb, the value they bring to the industry and potential opportunities for the future.  
   
• Consumer Marketing with Liam Byrne, Head of Marketing, AHDB Aimed at consumers that are considering reducing their meat and dairy intake, the ‘We Eat Balanced’ marketing campaign works to remind and reassure the consumer of the positive role red meat and dairy can play in a balanced diet. Find out what the campaign involves and what impact it has had so far.  

• Shape the Future Find out how AHDB currently spends beef and lamb levy and how you can register to have your say on the products, tools and services AHDB delivers for the sector. 

Register for your free place online by clicking the link or by contacting the AHDB Events team on KE.events@ahdb.org.uk or 01904 771218 

Attendees must be over 16 years of age. 

We're taking precautions to make sure the event is as safe as possible. Please read our health and safety guidelines. Food will be served towards the end of the event.