AHDB to launch new sector strategies in November

Levy payers will learn about the future direction of the Agriculture and Horticulture Development Board and how the levy will be invested over the next five years, when the new sector councils unveil their strategies next month.

Sector councils will outline the new priorities for Beef & Lamb, Cereals & Oilseeds, Dairy and Pork during the ‘Delivering the Future of Farming’ online event on 10 November 2022, with levy payers able to ask questions about each of the new key areas of work.

Reputation scored highly across livestock sectors when levy payers had their say as part of the 'Shape the Future' campaign. That will be reflected in the new sector strategies as one the key themes, while research and market insight has been identified as a major priority for cereals and oilseeds producers.

As well as the results from ‘Shape the Future’, and as part of the decision-making process, sector councils have also considered various financial constraints, including rising inflation, a change to AHDB’s VAT status and changes in levy income, when identifying the main areas of work. Levy payers can register to join the livestreamed event online on the AHDB website.

AHDB Chief Executive Officer Tim Rycroft said: “Thousands of levy payers had a say in ‘Shape the Future’. Now we are taking the next step in delivering our promise to put levy payers at the heart of everything we do.

“This event will be a chance for levy payers to hear from their own sector council representatives on the work that will be prioritised by AHDB.”

Those who sign up for the 'Delivering the Future of Farming' event will be able to access sector specific breakout sessions, allowing levy payers to ask questions and understand the plans in more detail.