Content related to the sectors: pork

7 July 2025

AHDB champions evidence at Groundswell 2025

Visitors to AHDB’s big tipi at Groundswell 2025 can take part in a series of debates designed to put evidence at the heart of nature-based farming.

1 July 2025

British pork reimagined: Data-led marketing for a changing consumer

AHDB’s Domestic and International Marketing Director shares his insights on our marketing activity and explains how we are helping to shift consumer perceptions of pork.

16 July 2025

AHDB takes next steps in finding a solution to the farm data challenge

We have commissioned a proof-of-concept project designed to demonstrate a technical solution that gives farmers and levy payers control of their data and how it is shared.

26 June 2025

Pork market update: Firmness in North America, but geopolitics present risks

We review the latest dynamics in key North American pig markets (US, Canada and Mexico) and the wider implications on global trade.

27 June 2025

Which nature-based scheme is right for your business?

We assess three type of scheme for your farm business.

2 July 2025

Farm case study: PigSAFE

Learn about the Piglet and Sow Alternative Farrowing Environment (PigSAFE) system.

16 October 2025

Roots to Resilience: Clarity, connections, control

Find out how Roots to Resilience has helped Greg Parkes take a more proactive approach to growing the family farm.

16 October 2025

Roots to Resilience: Putting ambition into action

When George Goring took on sole responsibility for managing his family farm, Roots to Resilience gave him extra skills to make the most of his opportunity.

23 June 2025

AHDB’s new British pork campaign cuts through with fresh take on familiar favourites

AHDB’s new marketing campaign, ‘This is British pork. But not as you know it’, reinvigorated public perception of pork and reached audiences who might have overlooked it.

21 November 2025

Avoiding and managing heat stress in livestock

Resources to help you spot the signs of heat stress in livestock and mitigate its effects.

20 May 2026

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8 July 2025

Another steep drop in delinked payments in 2026

In the 2024 autumn budget, as steeper than expected reduction in direct payments was announced for 2025. Following the Spending Review on 11 June 2025, Defra have confirmed that reductions to direct payments will be larger still in 2026 and 2027.