Content related to the topic: environment-and-ethics

11 February 2022

Consumer attitudes to pasture reared livestock

Sustainable agriculture has become something of a buzzword in the media. Therefore, identifying consumer attitudes towards and understanding of grass-fed or pasture reared livestock is crucial, as a ‘grass-fed’ claim could become a point of difference to shout about.

5 March 2025

Consumer awareness of regenerative agriculture

Regenerative agriculture encompasses farming practices that work to actively improve the environment. But what is the general awareness and understanding of the term? And will it become the buzz word of agriculture?

3 December 2024

Boost in trust in pig farming in 2020

Covid-19 has been a challenge all round. However, it has also given the supply chain an opportunity to demonstrate where they are supporting consumers and to build trust.

7 December 2021

Consumer Insights: Trust in farming and the environment 2020

Following on from 2019’s research into Trust and Transparency in the British food system, we look at how consumer attitudes have evolved over 2020 in the wake of coronavirus. We explore how important the environment is to consumers in the UK, and look at farming’s relative position on environmental issues.

7 December 2021

Latest AHDB report finds consumers are ‘sleepwalking’ away from eating meat

A lack of inspiration, rather than a conscious reaction to trends such as veganism, was at the heart of the pre-Covid-19 reduction in meat, fish and poultry consumption, new AHDB research has suggested.