Pork

1 April 2022

Sales of red meat pre-prepared meals have grown 2.4% in the last year, with the number of shoppers choosing convenient meals now at a five-year high.

2 January 2024

An extra 1.2m kg of cheese was sold this Valentine’s versus 2020

30 March 2022

Our marketing campaigns are already changing the way consumers view pork, carefully targeting specific groups of consumers and highlighting different cuts of pork.

24 March 2025

Every year, the UK exports around £1.5 billion worth of red meat around the globe. Find out what motivates consumers around the world to buy British pork.

17 March 2022

Building on our success of entering the Mexican pork market, we're maintaining momentum by adding Chile to the UK’s market access portfolio in Latin America.

15 March 2022

Kerri is now halfway through her time with AHDB, find out what she's been getting up to over the last few weeks

19 August 2025

Good animal health and welfare are vital for each and every animal on our farms and, as a vet, improving animal health and welfare is my passion.

30 December 2024

In March and April, we anticipate that Pig Health Scheme assessments will resume in all 11 plants.

10 March 2022

The Veterinary Medicines Directorate (VMD) recently announced that any zinc oxide veterinary products that are Qualified-Person-released by 26 June 2022 can continue to be used until the end of their shelf life (approximately two years).

7 March 2022

The pig welfare training is hosted on an online training platform, which has been designed for individual users to log in and complete. If you would like to run group training with your team, we recommend using the guidance in this document.

12 July 2024

March 2022: The ongoing development of African swine fever (ASF) in continental Europe is a growing concern.

25 February 2022

The UK’s pig industry could benefit from two new export markets this year, with work ongoing to secure access to both Chile and Vietnam.

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