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4 March 2025
Learn how our Retail team bridges the gap between farmers and supermarkets
30 January 2025
A new advert championing British pork as a delicious, healthy and versatile choice for families hits TV screens in February.
3 November 2025
British pork returns to screens in February as part of our exciting new marketing campaign.
6 February 2025
Read about some of the ways we’re engaging with consumers and encouraging them to buy British pork.
2 January 2025
Our Let’s Eat Balanced marketing campaign will be running from 1–31 January 2025.
3 January 2025
Look out for our new advert, which is set to debut in February
25 November 2024
Our newly recruited student activators were out in full force at the recent British Universities and Colleges Sport (BUCS) short course swimming championships.
6 November 2024
Our marketing team recently travelled to Manchester for an exciting cook-up, where they worked on perfecting recipes for our upcoming campaign.
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21 October 2024
Thirteen red meat export businesses have joined AHDB at the SIAL trade show in Paris, which is celebrating its 60th anniversary this year, to promote beef, lamb and pork.
12 February 2025
We're looking for beef, dairy, pig and sheep farmers to share their stories as part of our consumer marketing campaigns.
9 October 2024
This year’s Make it Lamb campaign saw a reach of almost two million users across social media
2 October 2024
The campaign follows the success of the July activity, which encouraged consumers to see British pork as an affordable, tasty, healthy and versatile meal choice.