Content related to the topic: promotion

25 November 2025

UK pig meat exports strengthen

Jonathan Eckley summarises the export landscape for British pork during the first half of this year and explains how relationships and collaboration remain critical.

18 November 2025

Dairy campaign delivers strong returns for levy payers

Our Let’s Eat Balanced dairy campaign delivered impressive results from its January 2025 burst.

12 November 2025

Milk Every Moment steps up student engagement

Our Milk Every Moment campaign is taking a fresh approach to its university engagement this year, with more student ambassadors and a wider presence at BUCS sporting events across the UK.

6 October 2025

Milk Every Moment builds on first-year success

Milk Every Moment kicks off its second year of promoting milk as a healthy choice for sporting students.

1 October 2025

How milk is helping power women’s rugby

Find out how our sponsorship of the BUCS Super Rugby Milk Championships has supported women’s teams across Great Britain.

8 October 2025

‘British pork. But not as you know it’ – AHDB’s winning campaign returns for the autumn

We are relaunching our standout pork marketing campaign ‘British pork. But not as you know it' on Wednesday 1 October.

15 September 2025

Successful pork marketing campaign returns with TikTok debut

Our pork marketing campaign is returning to screens in October, bringing back its bold and creative approach across multiple platforms.

8 September 2025

Bringing balance back to the table this September

Let’s Eat Balanced returns from 1–30 September, championing British beef, lamb, and dairy—and highlighting their role in a healthy, balanced diet to millions of consumers across the UK.

1 October 2026

This is British pork. But not as you know it

'This is British pork. But not as you know it' demonstrates the value and versatility of British pork by enticing consumers with delicious recipes that can easily be made at home.

12 February 2025

Help us tell farming's story

We're looking for beef, dairy, pig and sheep farmers to share their stories as part of our consumer marketing campaigns.

29 September 2026

Love Lamb Week: Make it Lamb

Celebrating lamb’s naturally delicious flavour.

4 December 2024

Feed Your Family for Less with British Pork

Our Feed Your Family for Less with British Pork campaign inspires consumers to see British pork as an affordable, tasty and healthy meal choice.