Content related to the topic: promotion

30 April 2025

Driving British pork promotion in China

Through collaboration with the China-Britain Business Council, Holly Chen has played a pivotal role in promoting British agriculture and food exports to this significant market

2 April 2025

Naturally delicious – Britain celebrates Great British Beef Week 2025

Great British Beef Week (GBBW) returns on 23 April, celebrating the naturally delicious taste of British beef and the dedication of the farmers who produce it.

1 May 2025

Milk steals the show at Big Wednesday

AHDB's Milk Every Moment campaign takes centre stage at Loughborough University’s BUCS Big Wednesday.

5 March 2025

Meat and dairy reign supreme in January as plant-based alternatives see decline

Find out how meat and dairy products performed against their counterparts in January 2025

4 March 2025

Blog: Championing British pork and unlocking value for farmers

Graham Wilkinson reflects on his first 12 months as CEO at AHDB.

26 February 2025

Highlighting the benefit of British red meat, dairy and cereals during Ramadan

Find out how we will be showcasing the use of British lamb, beef, dairy and cereals during the festival of Ramadan.

4 March 2025

Connecting farmers, retailers and consumers

Learn how our Retail team bridges the gap between farmers and supermarkets

30 January 2025

New marketing campaign showcases British pork like never before

A new advert championing British pork as a delicious, healthy and versatile choice for families hits TV screens in February.

2 February 2026

This is British pork. But not as you know it

'This is British pork. But not as you know it' demonstrates the value and versatility of British pork by enticing consumers with delicious recipes that can easily be made at home.

6 February 2025

Using marketing to build relationships with consumers

Read about some of the ways we’re engaging with consumers and encouraging them to buy British pork.

2 January 2025

Let’s Eat Balanced: Highlighting the taste, nutritional benefits and trust in British farming

Our Let’s Eat Balanced marketing campaign will be running from 1–31 January 2025.

3 January 2025

New year, new pork campaign

Look out for our new advert, which is set to debut in February